Area Sales Manager - TN and VA

About Tilray Brands, Inc.

Tilray Brands, Inc. (“Tilray”) (Nasdaq: TLRY; TSX: TLRY), is  leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray’s mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray’s unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.  

Job Summary:

Drive market growth by working with our Distributors to actively manage annual business plans including volume, retail distribution and relevant, in-market events and promotions. Our Area Sales Managers will represent our beverage alcohol portfolio including: SweetWater Brewing Company, Terrapin Beer Company, Shock Top, Breckenridge Brewery, and other Tilray-owned brand families.

*Preferable candidate to be based out of Nashville, TN or surrounding areas.
Car allowance is provided.

Responsibilities:

The scope of your work performance responsibilities as Area Sales Manager will be as follows but not limited to:

• Winning at Wholesaler Management
  • Oversee and lead trimester ABP Scorecard Performance and Planning Review process
  • Oversee monthly business review and planning meetings
  • Responsible for leading your Team to deliver against agreed upon performance measurables:
    • Distribution / Depletions / in-Market execution / QA / POS standards / IMIA budget management and activation
    • Oversee, ROI Analysis of Wholesalers incentives
    • Oversee, provide direction on indexing comparative sales data to identify sales and distribution opportunities and set/track benchmarks for attainable distribution in all classes of trade.
  • Training Team to achieve effective Wholesaler Management acumen
  • Oversee strategic growth of core brands.  
• Achieve in-Market Performance Standards
  • Drive Team to achieve agreed upon standards of execution against brand initiatives.
  • Integrate with Marketing and Managers to plan and execute core marketing initiatives leverage opportunities to general market consumer conversion to Tilray Beer brands.
  • Drive Team to achieve in-market activation and display execution during ads
    • 95% during ads / 50% during TPRs / 25% non-ad displays
  • Conduct in-market work-withs to develop selling skill sets and survey in-market execution.
  • Work with the National Account Manager to integrate market specific On and Off-Premise programs.
  • Work with the Business Development Director to facilitate launches of new markets.
  • Oversee strategic growth of core brands.
  • Oversee strategic planning and launch of new products  
• Coaching and Managing Sales Reps/ Performance and Development
  • Develop multi-faceted strengths of each Sales Rep by challenging them to exceed goals on both On and Off-Premises channels.
  • Complete the Performance and Development Review process every six months and provide clear, concise directional feedback to each individual with our goal being to identify strengths, developmental opportunities, and focus on these opportunities for improvement through leadership and in-market training.  
• Leadership of Wholesaler Management Teams
  • Training and conducting impactful / Wholesaler Team meetings, presentations, work-withs, ability to translate data
  • Coaching / developing selling skills acumen of Tilray Beer brands
  • Managing ability to grow entire portfolio / Smart Incentives
  • Managing ability to properly develop new products
  • Monitor Quality Assurance audit results (3/year per Wholesaler)  
• Facilitate New Product Launches
  • Ensure proven business model launches are adhered to
  • Attend / oversee new product launch kick-off meetings
  • Monitor 30/60/90/120-day execution / distribution / sales goals.  
• Budget Management / R.O.I. Discipline
  • Stay within quarterly/annual IMIA, T/E budgets statewide by Wholesaler and Sales Reps
  • Analyze R.O.I. / apply sound judgment to brand imagery  

Administration Details:

• Completion of monthly admin tasks of work calendar, T&E report, VIP report analysis, weekly/monthly account visitation log, MDM incentives, etc.
• Provide VP of Sales with a monthly recap (Monthly Business Performance Review process) of sales and distribution measurables against goals and identify cure plan strategies to close gaps.

Job Requirements:

• 5-7 years of experience in Wholesaler Management
• 3-5 years of sales experience in both, distribution and supplier side
• 3-5 years of experience managing a team to successful completion of goals
• Bachelor’s degree preferred

Total Rewards:

At Tilray Brands, we recognize the importance of comprehensive total rewards.

We provide: 

• PTO & Paid Personal Time Off
• 401K
• Medical, Dental, Vision and Supplemental Insurances
• Performance Based Incentives
• Employee & Family Assistance Program

Tilray welcomes applications from all qualified individuals and is committed to employment equity and diversity in the workplace.  

Accommodations are available for applicants with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Please note that Tilray does not authorize, engage, or sponsor any consultants, agencies or organizations that seek certain personal or financial information from you (e.g. passwords, login ids, credit card information). Tilray does not charge any application, processing or onboarding fee at any stage of the recruitment or hiring process. 

Tilray does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Tilray or any of its subsidiaries, directly or indirectly, will be considered Tilray Brands, Inc. property. Tilray will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for engaged services to submit resumes.