Area Marketing Manager

Posted 6 Days Ago
Be an Early Applicant
Dallas, TX, USA
In-Office
Mid level
Design • Hospitality
The Role
Develops and executes marketing strategies across Makeready’s Columbus hospitality portfolio. Responsibilities include creating campaigns and activations with food and beverage teams, coordinating public relations, digital, email, and advertising efforts, managing local partnerships and community outreach, and monitoring campaign performance, competitors, and market trends. The role also provides marketing insights and follow-up across property leadership, agencies, and internal teams while supporting guest satisfaction, profitability, and brand consistency.
Summary Generated by Built In

At Makeready, we are searching for curious self-starters with a genuine interest in people. These hardworking individuals have always had a natural bend toward hospitality, no matter where they work, because they've always seen themselves as a part of something bigger.


We are looking for a creative and results-driven Area Marketing Manager to lead marketing, programming, partnerships, and communications across Makeready’s Columbus portfolio, including The Junto and The Merchant Building. Skilled at implementing creative marketing practices with an eye on guest satisfaction, profitability, branding, and trends, this individual serves as a key connector between property leadership, agency partners, and internal marketing teams.

Key Responsibilities

  • Develop and implement property-level marketing strategies aligned with annual business plans and budgets.
  • Collaborate with F&B teams to create on-brand activations and seasonal campaigns.
  • Coordinate PR efforts, digital updates, email marketing, and advertising needs with agency and internal teams.
  • Lead local partnerships and community outreach initiatives.
  • Monitor campaign performance, competitor activity, and market trends.
  • Participate in strategy and marketing calls, providing actionable insights and follow-ups.

Requirements

  • 3+ years of hospitality marketing experience
  • Strong writing, communication, and project management skills.
  • Proficiency in digital marketing, social media, and CRM platforms.
  • Ability to travel as needed.
  • Creative, collaborative, and detail-oriented mindset.

As part of the Makeready collection, we proudly offer a variety of thoughtful benefits and perks for eligible team members, including accommodating PTO/PTO exchange, medical/dental/vision benefits, maternity/paternity leave, pet insurance, company-matched dependent care & 401k, student loan repayment program, and a wide range of additional ancillary benefits. The health, happiness, and well-being of our team is our top priority. 

We take pride in our Guiding Principles to help define how we successfully work together. We follow them not out of duty but live by them instinctively.

Makeready LLC and its affiliated entities are proud to encourage and support an environment where everyone can be a successful team member as their true independent self. We are an equal opportunity workplace and employer that does not discriminate based on race, color, disability, gender/sex, sexual orientation, religion, national origin, age, veteran status, or any other protected status. We are committed to building a team and a workplace where we are all able to be successful based solely on our individual qualifications, experience, abilities, and job performance.

Skills Required

  • 3+ years of hospitality marketing experience
  • Strong writing and communication skills
  • Project management skills
  • Proficiency in digital marketing, social media, and CRM platforms
  • Ability to travel as needed
  • Creative, collaborative, and detail-oriented mindset
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The Company
HQ: Dallas, Texas
258 Employees
Year Founded: 2015

What We Do

Makeready is a place maker, a company specializing in branding, design, & operations of hotels, restaurants, retail, & other experiential platforms. At its core, hospitality is about sharing. It is the act of opening one’s doors, asking others to come in, and showing them kindness and respect. We believe that our preparation gives us the opportunity to make a difference in a guest’s stay. Through careful preparation we lay the groundwork for a guest’s experience, and in dedication to thoughtful execution we strive to bring it home. We are committed to creating unique experiences where all feel welcome, cared for, and ultimately valued. Because in this we have the greatest opportunity to have a positive impact on the world around us—starting with the person in front of us.

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