Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.
Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu, founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.
Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.
About the role:
We’re looking for a highly strategic and execution-oriented APAC Marketing Manager to build and scale our regional marketing function. Reporting to the VP International Marketing, this individual will be our first dedicated marketing hire in APAC and will play a critical role in driving pipeline, accelerating deals, and building brand presence across the region — while aligning tightly with Cresta’s global marketing strategy and campaigns.
Responsibilities:
- In partnership with the VP of International Marketing, develop and execute Cresta’s APAC marketing strategy aligned to both regional pipeline and CARR goals and global marketing priorities
- Translate global campaigns and product launches into effective regional execution plans
- Own and deliver the regional marketing plan across field events, ABM, digital programmes, executive engagement, and sponsorships
- Partner closely with APAC Sales to drive pipeline creation and acceleration
- Act as the primary bridge between APAC Sales and Global Marketing
- Provide regional insights to inform global messaging, campaigns, and roadmap decisions
- Track, measure, and report on marketing contribution to pipeline and revenue in alignment with global KPIs
Qualifications We Value:
- Bachelor’s degree in Marketing, Business Administration, a related technical field or equivalent practical experience.
- 5+ years of B2B SaaS marketing experience
- Proven success leading APAC or regional marketing programmes
- Experience operating within a global marketing organisation
- Strong enterprise field marketing and ABM experience
- Demonstrated impact on pipeline and revenue growth
- Ability to balance regional nuance with global brand consistency
- Excellent cross-functional collaboration skills
- Strong executive communication and presentation skills
- Comfortable operating autonomously in high-growth environments
Preferred Qualifications:
- Experience in software categories related to contact centers, customer experience and AI AgentS
- Experience in hyper-growth scale-ups
Perks & Benefits:
- We offer a comprehensive and people-first benefits package to support you at work and in life:
- Comprehensive medical, dental, and vision coverage with plans to fit you and your family
- Paid parental leave for all new parents welcoming a new child
- Remote work setup budget to help you create a productive home office
- Monthly wellness and communication stipend to keep you connected and balanced
- 20 days of vacation time to promote a healthy work-life blend
Compensation at Cresta
Cresta’s approach to compensation is simple: recognize impact, reward excellence, and invest in our people. We offer competitive, location-based pay that reflects the market and what each individual brings to the table.
The posted base salary range represents what we expect to pay for this role in a given location. Final offers are shaped by factors like experience, skills, education, and geography. In addition to base pay, total compensation includes equity and a comprehensive benefits package for you and your family. This role is variable target compensation eligible.
We have noticed a rise in recruiting impersonations across the industry, where scammers attempt to access candidates' personal and financial information through fake interviews and offers. All Cresta recruiting email communications will always come from the @cresta.ai domain. Any outreach claiming to be from Cresta via other sources should be ignored. If you are uncertain whether you have been contacted by an official Cresta employee, reach out to [email protected]
Skills Required
- Bachelor's degree in Marketing, Business Administration, or related field
- 5+ years of B2B SaaS marketing experience
- Proven success leading APAC or regional marketing programmes
- Experience operating within a global marketing organisation
- Strong enterprise field marketing and ABM experience
- Demonstrated impact on pipeline and revenue growth
- Excellent cross-functional collaboration skills
- Strong executive communication and presentation skills
What We Do
Cresta is for sales and customer service teams who need to close the performance gap between their top performers and the rest. Our real-time expertise AI helps contact center agents unlock their full potential by uncovering expert behaviors from every customer conversation and amplifies them with real-time assistance and coaching. By nudging best practices around objection responses, expectation setting, troubleshooting, and more: Cresta supercharges agents to focus on what really matters; their customer interactions. Cresta brings together industry-leading AI experts, proven leadership, and top-tier investors including Sequoia, Andreessen Horowitz, Greylock Partners, Andy Bechtolsheim, Mark Leslie and Vivi Nevo.
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