Analyst, Global Marketing & Digital Wealth, LatAm and Canada Marketing, Web Strategy Specialist

About this role

The Team 

The Global Marketing & Digital Wealth organization at BlackRock is a forward-looking, globally connected team at the center of the firm’s most high-impact priorities. We are architects of growth, working across functions and markets to unlock opportunities and accelerate outcomes for the business. In collaboration with both internal and external partners, we design the conditions for success—delivering next-generation campaigns, brand platforms, communications, training, and client experiences. Our work is powered by world-class centers of excellence spanning content strategy, research & analytics, and digital platforms & experiences.  

This role sits within BlackRock’s Latin America and Canada Marketing team and partners closely with regional marketing teams across both regions. The team is responsible for delivering scalable, compliant, and high-performing digital experiences across BlackRock’s public-facing web ecosystem. The group is proud of driving commercial impact through best-in-class web experiences, strong governance, and data-driven optimization. 

Role and Impact 

The Web Strategy Specialist – Latin America & Canada is responsible for driving the strategic activation, optimization, and governance of BlackRock’s 8 regional websites across Canada and Latin America. This role owns the end-to-end web experience—from planning and execution through measurement and continuous optimization—ensuring sites are compliant, performant, personalized, and aligned to business priorities and the PPF. The role plays a critical part in enabling engagement, demand generation, and client experience excellence across multiple markets. 

Responsibilities 

• Own and execute the regional web strategy for Latin America & Canada, translating business and marketing priorities into scalable website activations. 

• Lead website activations including campaign launches, content rollouts, page enhancements, and ongoing experience optimization. 

• Act as a regional steward for web governance, ensuring compliance with global standards, policies, and best practices. 

• Drive personalization and targeting initiatives using audience data, user behavior, and segmentation. 

• Design and execute A/B and multivariate testing to improve journeys, content effectiveness, and conversion performance. 

• Own web analytics and performance measurement, translating insights into actionable optimization recommendations. 

Core Skills 

• Strong web strategy and digital marketing expertise within multi-market, governance-driven environments. 

• Hands-on experience with web analytics, optimization, experimentation, and performance measurement. 

• Ability to translate data and insights into clear recommendations and business impact. 

• Excellent stakeholder management and communication skills across regional and global teams. 

• Process-oriented mindset with a focus on scalability, efficiency, and speed-to-market. 

Qualifications 

• Bachelor’s degree required. 

• 2+ years of experience in digital or related roles. 

• Experience operating within complex, multi-region digital ecosystems. 

• Proven ability to manage multiple initiatives across stakeholders and timelines. 

• Fluency in English; additional language skills a plus. 

Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.

Our hybrid work model

BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.

About BlackRock

At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being.  Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.

This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.

For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrock

BlackRock is proud to be an Equal Opportunity Employer.  We evaluate qualified applicants without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, disability, protected veteran status, and other statuses protected by law.