The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united with a single purpose: to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses: Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.
As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a AI SEO Marketing Specialist.
Job Description:
We are looking for a strategic and data-driven AI SEO Marketing Specialist to lead organic search initiatives that drive patient acquisition and support sustainable growth. In this role, you will own SEO and AI search strategies end-to-end — from technical site health and local listing management to content optimization and performance analysis. You'll partner closely with Product, Engineering, and Content teams to embed search best practices across the organization and translate complex performance data into clear, actionable insights. This is an opportunity to make a measurable impact at the intersection of search, AI, and growth in a fast-moving healthcare environment.
AI/SEO/Optimization & Analysis
- Lead SEO/AIO strategies to drive high-value patient acquisition and improve organic visibility across the website.
- Conduct ongoing keyword and content gap analysis to uncover optimization opportunities and inform content development.
- Analyze organic search performance to identify technical issues, ranking opportunities, and areas for improvement in site structure, content, and crawlability.
- Monitor site health including indexation, crawl behavior, and the SEO impact of web tests or site changes and report actionable insights to stakeholders.
- Partner with Product, Engineering, and Development teams to ensure SEO best practices are embedded from design through launch and that enhancements support long-term search performance.
- Manage local listings and oversee testing, deployment, and scaling of AI-driven content strategies; maintain Local SEO hygiene across location profiles including accuracy, consistency, and completeness of business information; and support measurement of how location-level visibility and engagement signals contribute to the impact of broader location efforts.
- Analyze website performance and user behavior using analytics tools to identify friction points, conversion drop-offs, and opportunities to optimize the user experience.
Growth Strategy & Impact Measurement
- Evaluate how website and SEO initiatives contribute to broader growth and acquisition goals.
- Quantify the business impact of testing, site changes, and new feature rollouts.
- Identify patterns in user behavior that inform future growth opportunities.
- Translate SEO and AI performance signals into clear, accessible insights that equip stakeholders with the context needed to support forward progress on organic growth goals
- Track and communicate the performance of SEO and AI search initiatives — including rankings, visibility, and engagement trends — to guide ongoing optimization and demonstrate contribution to appointment growth.
Skills & Qualifications
- 3–5 years of experience in SEO, digital marketing, or a related field, with demonstrated ability to manage and execute across multiple workstreams independently.
- Solid understanding of technical SEO fundamentals including crawlability, indexation, site architecture, and schema markup.
- Experience with Local SEO at scale, including multi-location listing management, citation hygiene, and Google Business Profile optimization.
- Familiarity with AI search landscape developments (AI Overviews, SGE, AIO) and comfort applying AI prompting techniques to support content, research, and workflow efficiency.
- Proficiency in SEMRush for keyword research, competitive analysis, and site auditing; Google Analytics and Google Search Console for performance analysis and opportunity identification.
- Working knowledge of Contentful or a comparable CMS, with the ability to navigate content workflows and support SEO-aligned content updates.
- Strong analytical and communication skills, with the ability to translate performance data into clear insights and actionable recommendations for cross-functional partners.
- Comfortable working in a fast-paced, matrixed environment with the ability to manage competing priorities, meet deadlines, and collaborate effectively across teams.
Annual Salary Range: $75,000-$90,000/year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.
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Skills Required
- 3-5 years of experience in SEO, digital marketing, or a related field
- Ability to manage and execute across multiple workstreams independently
- Understanding of technical SEO fundamentals, including crawlability, indexation, site architecture, and schema markup
- Experience with Local SEO at scale, including multi-location listing management, citation hygiene, and Google Business Profile optimization
- Familiarity with AI search developments, including AI Overviews, SGE, and AIO
- Experience applying AI prompting techniques to support content, research, and workflow efficiency
- Proficiency in SEMrush for keyword research, competitive analysis, and site auditing
- Proficiency in Google Analytics and Google Search Console for performance analysis and opportunity identification
- Working knowledge of Contentful or a comparable CMS
- Strong analytical and communication skills
- Ability to translate performance data into clear insights and actionable recommendations
- Ability to manage competing priorities, meet deadlines, and collaborate effectively across teams
TAG - The Aspen Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about TAG - The Aspen Group and has not been reviewed or approved by TAG - The Aspen Group.
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Healthcare Strength — Multiple medical plan choices with defined costs, HSA support, and accessible plan documents indicate a robust health offering. Distinctive features like GLP‑1 coverage on the HSA plan and clear SBCs add clarity for election decisions.
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Retirement Support — A clearly outlined 401(k) program features an immediately vested employer match with explicit eligibility timing. Consistent references to the plan and enrollment resources across brand sites underscore ease of access.
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Affordable Benefits — Dental-care discounts through the Aspen Dental network—free preventive services and reduced rates for procedures—help lower out‑of‑pocket costs. Additional perks like brand discounts and pet insurance can further stretch total value for some roles.
TAG - The Aspen Group Insights
What We Do
When we helped launch Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up with their dental health — affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 25 years later, we support more than 1000 Aspen Dental locations—by doing so, we are proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning. We came together to launch TAG – The Aspen Group, officially expanding beyond dental and embracing a new vision. By bringing together Aspen Dental, Chapter, ClearChoice, WellNow, and Lovet into one family of brands, we set out to achieve one simple goal together: to bring better healthcare to more people - because we believe in a future where health and wellness is accessible for all. With that mission in mind, TAG now supports over 5,300 clinicians across more than 1,400 locations. While our vision is now broader, how we achieve it remains the same. The best care starts with the provider - and TAG exists to power them so they can meet patients where they are, no matter their specialty, and deliver better care. Because we know that at the end of the day, better healthcare is simple — empower the provider and their teams, and the rest will follow. United as one group, we’re not just breaking down barriers; today, we’re breaking through. We’re challenging the status quo. Together, we can prove healthcare can be better for both providers and patients. Together, we can bring better healthcare to more people.
Why Work With Us
TAG - The Aspen Group employs and/or supports over 25,000 healthcare professionals and team members at more than 1,400 health and wellness offices across 46 states in four distinct categories: Dental care, urgent care, medical aesthetics, and animal health. Every day we wake up to empower providers to do what they do best: focus on the patient.
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