AI Marketing Associate – B2B Creative Marketing

Posted 4 Days Ago
Be an Early Applicant
Hiring Remotely in Guatemala City, Guatemala, GTM
Remote or Hybrid
Junior
Other
The Role
Develops AI-assisted B2B email and social campaigns, builds marketing automations and lead-generation workflows, analyzes performance data, tests emerging AI tools, and creates AI-generated marketing content. The role supports audience growth, engagement, conversions, and ROI while collaborating with creative, marketing, sales, and technology teams.
Summary Generated by Built In

We're seeking a creative AI Marketing Associate to join our B2B Creative Marketing team. You'll use AI, automation, and agentic technologies to create email campaigns, improve social media performance, automate workflows, analyze results, and support AI-powered lead generation. This role is ideal for someone passionate about emerging AI tools and marketing innovation.

What We're Looking For

We're looking for an AI-native marketer, not someone who simply uses ChatGPT. You enjoy testing new AI tools, building automations, measuring performance, and using AI to create smarter, more effective marketing.

Key Responsibilities
  • Develop and manage AI-assisted B2B email marketing campaigns, including content, personalization, testing, automation, and analytics.
  • Use AI tools to analyze campaign performance and identify opportunities to improve engagement, conversions, and ROI.
  • Build, manage, and optimize AI automations and agentic workflows for marketing activities.
  • Research, test, and implement emerging AI marketing platforms, tools, agents, and technologies.
  • Use AI to increase social media engagement, reach, audience growth, and overall performance.
  • Develop and manage AI-agentic social media influencers and virtual personalities to support brand awareness and content initiative.
  • Create AI-assisted social media content, including posts, campaigns, creative concepts, images, videos, and other marketing assets.
  • Develop AI-powered lead-generation workflows that identify, qualify, nurture, and route B2B prospects.
  • Analyze social media, email, website, and lead-generation data to identify trends and actionable insights.
  • Continuously test new AI tools and recommend technologies that can improve marketing productivity and results.
  • Collaborate with U.S.-based creative, marketing, sales, and technology teams.
  • Help establish best practices and processes for responsible and effective use of AI throughout the marketing department.

Requirements:

  •  2+ years of experience in digital marketing, social media, email marketing, marketing automation, or a related field.
  • Strong hands-on knowledge of generative AI tools and AI-assisted marketing.
  • Understanding of AI agents, agentic workflows, automation, and AI-powered marketing platforms.
  • Experience creating and optimizing email marketing campaigns.
  • Strong understanding of social media marketing and analytics.
  • Experience with marketing analytics and interpreting performance data.
  • Ability to use AI to improve productivity, creativity, engagement, and lead generation.
  • Strong communication, writing and editing skills in English.
  • Excellent communication and organizational skills.
  • Creative mindset with strong attention to detail.
  • Ability to learn new AI platforms quickly and experiment with emerging technologies.
  • Ability to work independently while collaborating effectively with an international team.
  • Preferred / Bonus Qualifications
  • B2B marketing experience.
  • Experience with AI lead-generation tools.
  • Familiarity with Mailchimp, Klaviyo, Zoho, Constant Contact, or similar platforms.
  • Experience with social media analytics, Zoho CRM, APIs, workflow automation, SEO/SEM, and AI-generated content.

Skills Required

  • 2+ years of experience in digital marketing, social media, email marketing, marketing automation, or a related field
  • Strong hands-on knowledge of generative AI tools and AI-assisted marketing
  • Understanding of AI agents, agentic workflows, automation, and AI-powered marketing platforms
  • Experience creating and optimizing email marketing campaigns
  • Strong understanding of social media marketing and analytics
  • Experience with marketing analytics and interpreting performance data
  • Ability to use AI to improve productivity, creativity, engagement, and lead generation
  • Strong English communication, writing, and editing skills
  • Excellent communication and organizational skills
  • Creative mindset with strong attention to detail
  • Ability to learn new AI platforms quickly and experiment with emerging technologies
  • Ability to work independently while collaborating effectively with an international team
  • B2B marketing experience
  • Experience with AI lead-generation tools
  • Familiarity with Mailchimp, Klaviyo, Zoho, Constant Contact, or similar platforms
  • Experience with social media analytics, Zoho CRM, APIs, workflow automation, SEO/SEM, and AI-generated content

IDT Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IDT and has not been reviewed or approved by IDT.

  • Healthcare Strength — Medical, dental, and vision coverage are included for full‑time employees, with published transparency files indicating employer‑sponsored health plans. This establishes a conventional benefits foundation across major coverage areas.
  • Leave & Time Off Breadth — Paid vacation and sick time are characterized as generous, with illustrations of multi‑week vacation and defined sick‑leave allotments that can vary by team and tenure. This breadth provides a solid baseline for time away from work.
  • Wellbeing & Lifestyle Benefits — Office amenities such as an on‑site gym, recreation spaces, free breakfast and coffee, and flexible work arrangements are highlighted. These wellbeing‑oriented perks augment the core package for in‑office and hybrid roles.

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The Company
HQ: Newark, NJ
1,151 Employees
Year Founded: 1990

What We Do

We know that you’ll have looked at quite a few company pages but IDT is different. We want people who want to make a big difference to our company with big ambitions. We’re a truly global team, with 1300 people working across all continents, apart from (at the moment!) Antarctica. But we are proud that despite our size, we encourage and support any in-house entrepreneurs to develop their ideas into business action. Our exciting growth plans make it a great time to join us. Our people are the reason for IDT’s passion for success. The IDT family is made up of people of all backgrounds, expertise, and interests, all with a relentless team spirit. We need people who share both our commitment to success and excitement about our journey. You won’t ever be bored or have to wonder how to fill your time. You’ll find the work challenging but you’ll get the support of a great team to help you beat those challenges. You will also be expected to support others as well as work hard, work well and work with a smile. If you want a join a company that will help you become your brilliant best and achieve amazing results, then you want to join IDT.

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