About Us
Come [legally] hack with us on the data on the largest exchange that’s running our world. Not NASDAQ; the one with way more events - the Global Ads Exchanges, where millions of ads are born and clicked every second. Step behind the curtain of algorithms and competitors that move $1T of annual budgets. Plunge into a world of ISP volumes of traffic, sub-second predictions, and TBs of live, real-world data. Use cutting-edge analysis, ML and engineering or just plain hacker-like thinking to outperform the market. Arpeely is a Data-Science startup, leveraging Ai, data analysis, ML, engineering, and multi-disciplinary thinking to gain a market edge and exploit hidden opportunities in real-time advertising. Processing over 1,000,000 requests per second and serving over 20B sub-second predictions daily, we build and operate Machine Learning algorithms running on the world’s largest Real-time-bidding (RTB) Ad-Exchanges. lead the development and optimization of products, focusing on improving user experience and optimizing user funnels and creatives.
What You’ll Do
- Create and optimize user funnels, landing pages, and in-product experiences using structured A/B testing and data-driven experimentation.
- Take full responsibility for growth: lead user acquisition projects from strategy through execution, using AI as your main working environment.
- Set and monitor KPIs, analyze user behavior and cohort data, and constantly iterate.
- Prioritize and manage opportunities from ideation, implementation, production deployment, and monitoring.
- Own business units, from top-level KPIs to daily performance.
- Conduct internal, competition, and ad-intelligence research to find and exploit new opportunities.
- Use generative AI tools to create and optimize funnel performance.
- Work closely with teammates from all departments - product, data science, and R&D.
- Work in a fast-paced, innovative, data-driven, and rewarding environment.
- Act as the point of contact for strategic partners, managing client calls, technical integrations, and partnership success.
- 2+ years of experience as a Growth, Funnel Optimization, Performance Marketing or B2C Analytics.
- Experience in data-rich, mobile apps, gaming, ad-tech, marketing, or large user base companies/startups.
- Strong analytical skills with a focus on KPI improvement and conversion optimization.
- Experience managing and conducting A\B tests.
- Good understanding of UX design principles and user-centered design.
- Proficiency in leveraging generative AI tools.
- Excellent written and verbal English communication skills.
- Self-motivated and proactive, with strong interpersonal skills and a creative mindset.
- Great interpersonal skills, fun to be around :)
Skills Required
- 2+ years of experience in Growth, Funnel Optimization, Performance Marketing, or B2C Analytics
- Experience in data-rich, mobile apps, gaming, ad-tech, marketing, or large user base companies/startups
- Strong analytical skills focusing on KPI improvement and conversion optimization
- Experience managing and conducting A/B tests
- Good understanding of UX design principles and user-centered design
- Proficiency in leveraging generative AI tools
- Excellent written and verbal English communication skills
- Self-motivated and proactive, with strong interpersonal skills and a creative mindset
What We Do
We build and operate Machine Learning based media acquisition algorithms for managed & RTB environments. Our autonomous media engine, targets, re-targets, self-adapts and generates insights to zero-down on the most valuable traffic, users and LTV. Directly connected to Ad-exchanges, it's able to predict, detect and evade fraudulent sources & low intent traffic, generating additional market edge. Arpeely is a fusion of Engineering, Fraud Sciences, AI, Data Science, and Digital Marketing
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