Agent and Advisor CRM Product Manager

Location Designation: Hybrid - 3 days per week
Role Overview:
The Sales Central Product Manager for the Field Experience (FX) Value Stream will be responsible for the product strategy, designing and enhancing the digital platforms and processes supporting advisors and field leaders in our core customer relationship management (CRM), agent communication, document management, and other support systems. Our SalesCentral product acts as our hub for our client data and aspires to be an effective hub for our sales process, experience, and practice management.
The SC Product Manager also supports our InfoCentral, Paperless Office, and other sales support platforms. These products power our advisor experience, and they are a core enterprise capability. This role plays a critical part in shaping the advisor and field leader experience by driving modernization, innovation, and efficiency to create capabilities that enable best practices and inspire achieving goals and competition that benefit our clients and advisors.
As part of the Field Experience Value Stream, the Product Manager will play a key role in transforming how advisors and field leadership connect to most advisor tools enduring businesses and practices and support the core needs of our specialty planning centers of excellence such as Nautilus and the Financial Guidance COE. The Product Manager will collaborate closely with peer product managers in Field Experience Delivery, our Technology, Data, AI, and Ventures (TDAV) team, Design and Insights, and FX & Agency leadership to achieve productivity improvements, adoption goals, and reduce friction in our experiences. Platform and ecosystem simplification are critical to scaling our impact and capabilities with these products.
The ideal candidate brings deep knowledge of the insurance distribution and sales, a passion for simplifying complex systems through digital product delivery, and the ability to coach and lead cross-functional teams to deliver meaningful change.
What You'll Do:
Product Ownership & Strategy

• Own the end-to-end product lifecycle for our CRM and sales support platforms, including digital tools supporting agent communication, lead management, and document management. These products support agents and advisors throughout the sales process and building their practices. They also support the needs of our field leadership who support and guide our agents and advisors to create the most capable career Agency field force in the business.
• Develop and maintain a product roadmap aligned with FX Value Stream's strategic objectives and key results (OKRs) to ensure the effectiveness of our delivery and drive value realization.
• Define and drive product roadmap (e.g., MBIs, epics) in line with product-level vision and OKRs, synchronizing and refining with respective Product Owners. This includes maintaining a capability map to allow for traceability to user experience.
• Work closely with FX and Agency leaders to establish each product's business value and support messaging, communication, and customer outreach as needed
• Work with TDAV and FX Operations to improve business processes at the product level weaving in GenAI and Agentic AI to create seamless, timely experiences and insights.

Innovation & Modernization

• Establish goals and enable modernization and transformation efforts across PPM products and platforms, leveraging digital tools, AI, and data to drive value.
• Identify opportunities to refine end-to-end business processes impacting product success and promote continuous process improvement based on data.
• Partner with stakeholders and FB Insights team to identify opportunities that innovate both advisor and field leader experiences. Integrate usability studies, research, and design standards into product requirements.
• Partner with TDAV leadership to research and evaluate emerging technologies, digital tools, and industry trends to drive innovation. And collaborate to reduce our platform footprint to drive cost efficiencies and simplify the future environment for delivery.

Cross-Functional Collaboration

• Bring a problem-first mindset.
• Coach and enable Product Owners to collaborate with FX Enablement and FX Operations to ensure organizational readiness and change management considerations are incorporated and aligned with delivery timelines.
• Identify, manage, and resolve dependencies and risks across and within value streams in concert with release train engineer (RTE) and engineering/tech lead.
• Collaborate with data governance and engineering on overall product data principles, standards, and strategy
• Collaborate with advisors, field partners, and internal stakeholders to gather feedback and prioritize initiatives. Make informed choices and then enable them for execution.

Execution & Delivery

• Define, maintain, and track product-level OKRs, aligning with FX OKRs
• Translate business goals and user needs into clear product outcomes through well-defined epics/features.
• Ensure Product Owner-generated user stories deliver on committed feature expectations through clear requirements and acceptance criteria.
• Consistently apply UX/UI design standards to ensure intuitive, consistent, and frictionless user experiences.
• Define data input and output requirements for the end-to-end product journey aligned with value stream and business goals
• Prioritize epic backlogs based on business value, effort, and strategic alignment.
• Manage vendor relationships and third-party integrations as needed.
• Ensure timely delivery of product releases and adherence to regulatory and compliance standards.

What You'll Bring:
Required

• Bachelor's degree in business, Finance, Economics, or a related field.
• 7+ years of product management or business leadership experience within financial services, with a focus on wealth management and investments.
• Proven ability to lead digital product initiatives from concept through delivery.
• Strong understanding of product strategy, product lifecycle management, and customer-centered product development.
• Demonstrated success in driving process optimization and technology modernization through data-driven decision making.

• Strong analytical, communication, and stakeholder management skills.

Preferred

• Experience with CRM platforms, for example SalesForce's Financial Services Cloud or Sales Cloud supporting insurance distribution, sales, and practice management journeys in financial services.
• Agile certification (e.g., CSPO, PMI-ACP) or experience working in agile delivery environments.

Core Competencies and Mindsets

• Customer-obsessed and committed to delivering value-driven outcomes
• Skilled in problem-solving, customer research interpretation, and synthesizing insights into actionable product decisions
• Comfortable operating in complex environments with shifting priorities and interdependent teams
• Ability to collaborate effectively across business, technology, data, and design functions
• Demonstrates strategic thinking coupled with a bias toward action and continuous learning
• Embraces an iterative, data-informed approach to refine product concepts and processes
• Strong communicator able to tailor messaging across business and technical stakeholders
• Builds strong partnerships, fosters alignment, and promotes transparent decision making

#LI - EM1
#LI - HYBRID
Pay Transparency
Salary Range: $160,000-$228,500
Overtime eligible: Exempt
Discretionary bonus eligible: Yes
Sales bonus eligible: No
Actual base salary will be determined based on several factors but not limited to individual's experience, skills, qualifications, and job location. Additionally, employees are eligible for an annual discretionary bonus. In addition to base salary, employees may also be eligible to participate in an incentive program.
Please note: This role requires FINRA licensed and/or FINRA Associated Person pre-hire fingerprinting.
Company Overview
At New York Life, our 180-year legacy of purpose and integrity fuels our future. As we evolve into a more technology-, data-, and AI-enabled organization, we remain grounded in the values that drive lasting impact.
Our diverse business portfolio creates opportunities to make a difference across industries and communities-inviting bold thinking, collaborative problem-solving, and purpose-driven innovation. Here, you'll find the rare balance of long-standing stability and forward momentum, supported by an inclusive team that honors tradition while embracing progress.
As a Fortune 100 mutual company, we offer a place to grow your skills, contribute to meaningful work, and deliver solutions that matter. Your ideas drive what's next, and your growth powers it.
Our Benefits
We provide a full package of benefits for employees - and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs. Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.Click hereto discover more about our comprehensive benefit options or visit our NYL Benefits Site.
Our Commitment to Inclusion
At New York Life, fostering an inclusive workplace is fundamental to who we are and how we serve our communities. We have a longstanding commitment to creating an environment where individuals can contribute their best and succeed together. This foundation is rooted in our core values of humanity and integrity, ensuring that every employee feels valued and supported. By embracing a broad range of perspectives and experiences, we achieve greater success and fulfill our promise of providing financial security and peace of mind to families across all communities. Click here to learn more about New York Life's leadership in this space.
Recognized as one of Fortune's World's Most Admired Companies, New York Life is committed to improving local communities through a culture of employee giving and volunteerism, supported by the Foundation. We're proud that due to our mutuality, we operate in the best interests of our policy owners. To learn more about career opportunities at New York Life, please visit the Careers page of www.NewYorkLife.com.
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Job Requisition ID: 93475