The Role
Manage and grow the affiliate and influencer program by recruiting and nurturing creator partnerships, executing affiliate platform strategy, coordinating product seeding, collaborating on UGC content, tracking performance metrics, ensuring contract and FTC compliance, and optimizing campaigns to drive e-commerce sales and brand awareness.
Summary Generated by Built In
*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*
We are seeking a strategic and results-driven Affiliate Manager with a strong focus on influencer marketing to grow and manage our affiliate program through meaningful partnerships with creators, influencers, and content publishers. This role will be responsible for identifying, recruiting, and nurturing influencers and affiliate partners to increase brand awareness and drive online sales via Sunny Health & Fitness's e-commerce platforms.
Key Responsibilities
Influencer & Affiliate Management
Qualifications
We are seeking a strategic and results-driven Affiliate Manager with a strong focus on influencer marketing to grow and manage our affiliate program through meaningful partnerships with creators, influencers, and content publishers. This role will be responsible for identifying, recruiting, and nurturing influencers and affiliate partners to increase brand awareness and drive online sales via Sunny Health & Fitness's e-commerce platforms.
Key Responsibilities
Influencer & Affiliate Management
- Identify, recruit, and onboard relevant fitness, wellness, and lifestyle influencers and creators who align with Sunny’s brand.
- Build and maintain long-term relationships with influencers and affiliates, ensuring continued engagement and alignment with brand goals.
- Coordinate product seeding and gifting campaigns in collaboration with influencer partners.
- Manage and optimize the affiliate platform (e.g., ShareASale, Impact, Refersion, or other) to track performance and payouts.
- Create competitive commission structures and promotional offers to motivate partner performance.
- Develop custom campaigns and initiatives with top-performing affiliates and influencers.
- Work cross-functionally with content, creative, and e-commerce teams to ensure influencer-generated content supports brand messaging and sales objectives.
- Collaborate with influencers to produce high-quality and engaging UGC (user-generated content) for paid media, email, and web.
- Track and report on influencer and affiliate performance metrics (traffic, conversions, ROI, engagement, etc.).
- Use data to optimize campaigns and improve overall program effectiveness.
- Ensure influencer and affiliate agreements are in place and align with FTC guidelines.
- Monitor content for brand safety and compliance.
Qualifications
- 2–4 years of experience in affiliate marketing, influencer management, or partnerships—preferably in the DTC, fitness, or lifestyle industries.
- Strong knowledge of influencer platforms (Instagram, TikTok, YouTube, etc.) and affiliate marketing networks.
- Excellent negotiation, communication, and relationship-building skills.
- Highly organized, with the ability to manage multiple campaigns and partners simultaneously.
- Data-driven mindset with proficiency in reporting and analytics tools.
- Creative thinker who understands brand positioning and content strategy.
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Fully covered by the company
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
- Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period)
- Accrued Vacation
- Company provides discounts for fitness equipment for our employees
Skills Required
- 2-4 years experience in affiliate marketing, influencer management, or partnerships
- Experience in DTC, fitness, or lifestyle industries
- Strong knowledge of influencer platforms (Instagram, TikTok, YouTube) and affiliate marketing networks
- Experience managing affiliate platforms (ShareASale, Impact, Refersion, or similar)
- Excellent negotiation, communication, and relationship-building skills
- Highly organized with the ability to manage multiple campaigns and partners simultaneously
- Data-driven mindset with proficiency in reporting and analytics tools
- Creative thinker with understanding of brand positioning and content strategy
- Knowledge of FTC influencer disclosure guidelines and contract/compliance management
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The Company
What We Do
At Sunny Health & Fitness, we believe a quality workout experience and a healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old, busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.
