The Role
The role involves identifying and managing creators and affiliates for campaigns, ensuring content alignment and performance outcomes, and maintaining organized communication and tracking systems.
Summary Generated by Built In
We are seeking a performance-focused Creators & Affiliates Manager to join our team. The ideal candidate understands how to identify, vet, brief, and manage creators and affiliates across paid social, performance marketing, and conversion-driven campaigns.This role will support both Real Money Gaming and DTC clients, helping build creator and affiliate pipelines that can drive high-quality content, qualified traffic, and measurable business outcomes. We’re looking for someone who can move quickly, communicate clearly, manage relationships end-to-end, and understand what makes a creator or affiliate a strong fit for a specific brand, audience, offer, and campaign objective.
NOTE: Applications that are not fully and properly filled out will not be considered.
ALSO NOTE: Many applications look exactly the same because people are using AI. We will know if AI is used and will not consider such applications.
Responsibilities
- Identify, vet, and manage creators and affiliates across RMG and DTC clients, with a focus on performance-driven content, qualified traffic, and measurable campaign outcomes
- Source creators who can produce platform-native video content for paid social channels including Meta, TikTok, YouTube Shorts, and other digital platforms
- Evaluate creator and affiliate fit based on audience alignment, content quality, platform presence, category relevance, past performance, brand safety, and client objectives
- Develop clear creator briefs that communicate campaign goals, messaging, offers, content direction, compliance considerations, and deliverable requirements
- Manage outreach, communication, timelines, deliverables, feedback, revisions, approvals, and final asset collection across active creator and affiliate partners
- Maintain organized creator and affiliate pipelines, including outreach status, rates, deliverables, performance notes, and client-specific opportunities
- Track creator and affiliate learnings to inform future sourcing, briefing, content direction, partner selection, and campaign recommendations
- Support the development of scalable creator and affiliate programs across multiple client verticals
- Stay current on creator trends, affiliate opportunities, platform updates, RMG regulations, DTC category trends, and emerging performance channels
Requirements
- 3+ years of experience in creator management, influencer marketing, affiliate marketing, partnerships, performance marketing, or a related role
- Experience sourcing, briefing, and managing creators for social-first video content, ideally for paid social or performance marketing campaigns
- Experience identifying, vetting, and managing affiliates or performance-based partners is strongly preferred
- Strong understanding of social platforms including TikTok, Instagram, Facebook, YouTube Shorts, and emerging creator channels
- Ability to evaluate creators based on content quality, audience fit, brand alignment, performance potential, and campaign needs
- Ability to write clear, actionable creator briefs that translate strategy into content direction
- Strong communication skills and ability to manage outreach, feedback, timelines, deliverables, and partner relationships
- Comfortable balancing multiple clients, priorities, deadlines, and active creator or affiliate conversations at once
- Strong organizational skills and ability to maintain clean trackers, pipelines, and documentation
- Interest in performance marketing, paid social, creator-led acquisition, and affiliate-driven growth
- Experience with RMG, regulated categories, DTC brands, or compliance-sensitive campaigns is a plus
- Ability to move quickly while maintaining strong attention to detail
Perks
- Opportunity for growth in the company
- Work alongside a great slate of clients and team members
- Fun, creative, and collaborative company culture
- Hybrid & Remote work options
Compensation
- Commensurate with experience
- Long-term disability insurance
- Health care offering, including dental and vision
- Unlimited Paid Time Off
Skills Required
- 3+ years of experience in creator management or related role
- Experience sourcing, briefing, and managing creators for social video content
- Strong understanding of social platforms including TikTok, Instagram, Facebook, and YouTube Shorts
- Experience identifying, vetting, and managing affiliates or performance-based partners
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The Company
What We Do
Brand Knew is a creative collective and strategic advisory that partners with media companies, causes and consumer brands, towards meaningful audience and growth.
