The Advertising Manager supports the Brand Advertising team in planning, developing, executing and measuring media that fosters long-term positive brand recognition, credibility and loyalty through a focus on the customer. Key responsibilities include market research, creative development & production, media planning, internal and external relationship management, performance optimization, budget tracking and general project management.
Primary Responsibilities:- Coordinate with media teams, creative and agency partners and key stakeholders to plan, produce and execute brand paid media across the M&T Bank footprint.
- Conduct development and execution of market-specific media plans, driven by business priorities, brand insights and media consumption behavior.
- Develop briefs to define strategy that includes background, objectives, brand insights, media consumption, audiences, KPI’s, messaging and creative direction - for both internal and external partners.
- Discover compelling brand centric stories among product, relationship management and branch colleagues for brand storytelling.
- Strategize with product partners to connect Brand initiatives with business priorities and lower funnel marketing.
- Lead creative concepting and development with agency partners and internal stakeholders for brand advertising.
- Develop user journeys to lift consideration among consumers on mtb.com and other brand touchpoints.
- Design and execute creative and paid test plans to optimize concepts and paid media placements and targeting.
- Partner with Marketing research and analytics teams to monitor the effectiveness and impact of advertising and marketing programs and apply learnings to subsequent initiatives.
- Present creative, solicit feedback from key stakeholders, manage revisions, traffic work through Compliance and approve/release final materials to media vendors.
- Manage workflows and budgets, optimize media and ensure deliverables are met within specified timetables.
- Draft and socialize presentations that highlight Brand Advertising plans and insights among Marketing and Senior Leadership.
- Complete other related duties as assigned.
Bachelor's Degree in a related field
5 years of experience in Marketing, Advertising, Brand Management, or related role, in either a corporate or agency environment (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)
Strong creative and production experience
Skilled in collaboration and relationship management
Media planning
Possess a strong customer-centric focus.
Ability to leverage data-driven approach and analytical thinking within a creative framework
Adept at creative storytelling
Strong brief writing skills required
Solutions orientated problem solving
Strong attention to detail is a must
Excel within multi stakeholder project & account management environment
Microsoft Excel and PowerPoint proficiency
Ability to interact and communicate effectively with all levels of personnel
Ability to work independently and function as a member of a project team with excellent communication
Education and Experience Preferred:
Master’s degree
Financial Services and/or Wealth Management sectors
Experience working with a challenger brand
Advertising Agency experience
M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $103,900.00 - $173,100.00 Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.LocationBoston, Massachusetts, United States of AmericaSkills Required
- Bachelor's Degree in a related field
- 5 years of experience in Marketing, Advertising, or Brand Management
- Strong creative and production experience
- Skilled in collaboration and relationship management
- Media planning experience
- Strong customer-centric focus
- Ability to leverage data-driven approach and analytical thinking
- Adept at creative storytelling
- Strong brief writing skills
- Solutions orientated problem solving
- Strong attention to detail
- Microsoft Excel and PowerPoint proficiency
- Ability to communicate effectively with all levels of personnel
M&T Bank Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about M&T Bank and has not been reviewed or approved by M&T Bank.
-
Retirement Support — Retirement benefits are positioned as a strong pillar, including a 401(k) match and the possibility of an additional employer contribution, plus access to an employee stock purchase plan.
-
Leave & Time Off Breadth — Time-off offerings are framed as competitive, with a flexible PTO approach and paid volunteer time called out as a meaningful add-on to standard leave.
-
Wellbeing & Lifestyle Benefits — Wellbeing support appears comparatively robust, highlighted by mental-health therapy/coaching sessions and broader wellness programming alongside community-oriented perks.
M&T Bank Insights
What We Do
M&T Bank is a multi-state community-focused bank serving New York, Maryland, New Jersey, Pennsylvania, Delaware, Connecticut, Virginia, West Virginia and Washington, D.C. Founded in 1856, the company provides banking, investment, insurance and mortgage financial services to more than 3.6 million consumer, business and government clients.
