Marketplace Advertising Manager

Posted Yesterday
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Framingham, MA, USA
In-Office
Senior level
Retail
The Role
Lead marketplace advertising across Amazon, Walmart, Target and Google. Manage and optimize PPC campaigns to maximize ROAS, perform keyword research and SEO, analyze performance with Tableau and Excel, oversee advertising budgets for a $200M+ business, and coordinate with cross-functional teams and agencies.
Summary Generated by Built In

Staples is business to business. You’re what binds us together.

Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas. 

What you will be doing:

• Lead and execute advertising strategies across Amazon, Walmart, Target, Google and additional marketplaces

• Manage and optimize PPC campaigns to maximize ROAS

• Conduct keyword research and SEO optimization

• Analyze performance using Tableau, Excel, and analytics tools

• Manage advertising budgets supporting a $200M+ revenue business

• Partner cross-functionally and manage third-party agencies


What You Bring to the Table:

• Analytical, strategic, and data-driven mindset

• Strong communication and stakeholder management skills

• Adaptability in a fast-paced eCommerce environment


Basic Qualifications:

• Bachelor’s degree in Marketing, Business, or related field

• 5–7 years of digital advertising experience, focused on eCommerce

• Hands-on experience with Amazon or marketplace PPC

 

Preferred Qualifications:

• Master’s degree

• Amazon or Google Ads certifications

• Budget management and ROAS optimization experience

We Offer:

  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity. In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation. 

 

About UsStaples is an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Skills Required

  • Bachelor's degree in Marketing, Business, or related field
  • 5-7 years of digital advertising experience focused on eCommerce
  • Hands-on experience with Amazon or marketplace PPC
  • Analytical, strategic, and data-driven mindset
  • Strong communication and stakeholder management skills
  • Adaptability in a fast-paced eCommerce environment
  • Master's degree
  • Amazon or Google Ads certifications
  • Budget management and ROAS optimization experience

Staples Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Staples and has not been reviewed or approved by Staples.

  • Wellbeing & Lifestyle Benefits Wellbeing offerings are described as broad, including wellness reimbursements, emotional support and coaching, legal services, identity theft protection, and pet insurance. Employee discounts and select on-site amenities are also positioned as meaningful add-ons beyond basic coverage.
  • Leave & Time Off Breadth Time-off provisions are presented as relatively expansive, including paid time off, company-recognized holidays, and a personal or flexible holiday option. Vacation that grows with tenure and PTO flexibility are highlighted as valued elements.
  • Inclusive Benefits Coverage Healthcare benefits explicitly include gender-affirming care alongside medical, dental, and vision coverage. Family and caregiver programs also include support that references LGBTQ+ considerations and broader life-stage needs.

Staples Insights

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The Company
HQ: Framingham, MA
Year Founded: 1986

What We Do

For nearly 40 years, Staples has been a trusted leader in delivering end-to-end workplace solutions for consumers and businesses of all sizes across a broad range of industries. The company provides a comprehensive portfolio of products, strategic solutions, and services including print and marketing, shipping, technology, and travel. Its specialized assortment includes high-quality office supplies, janitorial products, technology, furniture, and breakroom essentials, all supported by best-in-class supply chain capabilities and a dedicated team of experts committed to making the workday easier. Headquartered near Boston, Massachusetts, Staples operates throughout North America via direct B2B sales, e-commerce, and more than 900 retail stores. To learn more, visit your local U.S. Staples store, download the Staples app, explore Staples.com or StaplesBusiness.com, or follow @Staples on social media.

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