Advanced Specialist, Technology Solutions

Advanced Specialist, Marketing Technology (Salesforce Marketing Cloud)

Technology Solutions | Individual Contributor (IC25)

Role Summary

The Advanced Specialist, Marketing Technology (Salesforce Marketing Cloud) designs, delivers, and supports scalable customer engagement solutions within Salesforce Marketing Cloud (SFMC). This role combines hands-on platform execution with strong stakeholder partnership—enabling marketing teams to deliver high-quality campaigns and journeys while ensuring solutions are compliant, reliable, and aligned to enterprise standards.

As part of Pearson’s ongoing MarTech modernization, this role will support the migration of business units from legacy Marketing Cloud environments to Marketing Cloud Advanced, while building expertise in next-generation capabilities including Marketing Cloud Advanced, Agentforce, and Data Cloud (Data 360). This provides a strong opportunity to deepen technical skills and scale with the evolving platform ecosystem.

Key Responsibilities

Salesforce Marketing Cloud Delivery & Enablement

• Partner with marketing stakeholders to translate business needs into SFMC solutions (e.g., journeys, campaigns, audience segmentation, and personalization).
• Configure and support core SFMC capabilities including Journey Builder, Email Studio, Automation Studio, Contact Builder, and Data Extensions.
• Build and optimize campaign workflows, triggered communications, and lifecycle journeys to improve performance, speed, and scalability.
• Support end-to-end campaign execution including audience preparation, QA, deployment, and post-send validation.
• Support the transition of campaigns, journeys, and data models from legacy Marketing Cloud environments to Marketing Cloud Advanced, ensuring minimal disruption and improved scalability.
• Continuously upskill on emerging platform capabilities such as Agentforce and Data Cloud (Data 360) to enhance personalization, orchestration, and automation.

Platform Operations & Ownership (SFMC)

• Own day-to-day operations of SFMC, including environment health, user access, data management, and configuration.
• Manage BAU activities such as intake triage, issue resolution, campaign troubleshooting, and enhancement requests.
• Monitor campaign performance, execution reliability, and platform usage to identify optimization opportunities and reduce defects.
• Ensure adherence to naming conventions, folder structures, and standardized build patterns.

Solution Design & Data Integration

• Design scalable SFMC solutions leveraging reusable data models, automation patterns, and campaign frameworks.
• Partner with Data Cloud, CRM, and integration teams to ensure accurate audience data, segmentation logic, and data flows into SFMC.
• Support integration patterns (e.g., APIs, data ingestion, file transfers) to enable real-time and batch campaign activation.
• Contribute to overall MarTech architecture, ensuring SFMC aligns with enterprise data and technology strategy.
• Contribute to evolving solution patterns that leverage Marketing Cloud Advanced and Data Cloud (Data 360) for more real-time, data-driven customer engagement.
• Partner with teams to enable future-state capabilities such as AI-driven engagement (Agentforce) and advanced audience activation.

Governance, Risk, and Compliance

• Ensure campaigns and data usage comply with privacy regulations and internal policies (e.g., consent management, suppression logic, data retention).
• Embed governance into execution through standardized intake, QA processes, documentation, and change management practices.
• Partner with legal, privacy, and security teams to mitigate risk and ensure compliant customer engagement practices.

Operations, Documentation & Adoption

• Develop and maintain playbooks, campaign templates, and user documentation to support marketing teams.
• Enable marketers through training, guidance, and best practices to improve adoption and self-service capabilities.
• Track operational metrics (e.g., defect rates, turnaround time, campaign success rates) and drive continuous improvement.

Stakeholder Partnership

• Build strong relationships with marketing teams and cross-functional partners (CRM, Data, Privacy, Technology).
• Communicate progress, trade-offs, and risks clearly, balancing speed, quality, and compliance.
• Act as a trusted advisor on SFMC capabilities, best practices, and scalable engagement strategies.

What Success Looks Like (Outcomes)

• Marketing teams launch campaigns and journeys faster with fewer defects and less manual effort.
• Increased adoption of standardized SFMC patterns leading to improved scalability and consistency.
• Reduced support volume through improved documentation, reusable templates, and stronger enablement.
• Compliant-by-design campaigns, minimizing rework and risk.
• High stakeholder satisfaction driven by reliable execution and clear communication.
• Successful migration of business units from legacy Marketing Cloud to Marketing Cloud Advanced, with improved performance, scalability, and governance.
• Increased adoption of modern platform capabilities (Data Cloud, Agentforce) to enable more advanced, data-driven marketing.
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Required Qualifications

• Hands-on experience with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Contact Builder).
• Demonstrated experience supporting campaign execution, audience segmentation, and marketing automation workflows.
• Ability to translate business requirements into scalable SFMC solutions with strong attention to detail.
• Experience working in cross-functional environments (marketing, CRM, data, technology).
• Familiarity with operational processes (intake, QA, release management, incident resolution).

Preferred Qualifications (Nice to Have)

• Experience with Salesforce Data Cloud, Sales/Service Cloud, or other CRM integrations.
• Understanding of data models, segmentation strategies, and personalization techniques.
• Familiarity with APIs, SFTP processes, or middleware supporting marketing data flows.
• Experience supporting consent/preference management and regulatory compliance (e.g., GDPR, CAN-SPAM).
• Experience creating training materials and enablement resources for marketing teams.

Core Skills & Competencies

• Customer-centric execution: Delivers campaigns that balance personalization, scale, and compliance.
• Operational excellence: Ensures high-quality, reliable campaign delivery with strong attention to detail.
• Data-driven mindset: Leverages data for segmentation, targeting, and performance improvement.
• Clear communication: Translates technical concepts into actionable insights for marketing stakeholders.
• Collaboration & influence: Works effectively across marketing, data, and technology teams.

Working Relationships

• Partners closely with Marketing, CRM, Data Cloud, Privacy/Legal, and Enterprise Technology teams to deliver integrated customer engagement solutions.

Role Type

Individual Contributor within Technology Solutions (Marketing Technology), focused on Salesforce Marketing Cloud execution, platform operations, and scalable campaign delivery.