Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
The International Ad Marketing team helps drive Roku's advertising business across international markets by developing the strategies, stories, and programs that position Roku as a leader in the streaming ecosystem. In Mexico, that means localizing Roku's advertising proposition into locally relevant marketing that drives results with advertisers, agencies, and strategic partners.
We work closely with Ad Sales, Brand Marketing, Research, Product Marketing, Communications, Creative, and external partners to build strong go-to-market plans, market-facing narratives, and partner programs that support visibility, engagement, and revenue growth.
About the roleRoku is seeking an Ad Sales Marketing Manager, Mexico to help accelerate our advertising business in Mexico and Spanish-speaking Latin America. This role operates at the intersection of sales marketing, partner marketing, and go-to-market execution, with a strong emphasis on helping Roku and its strategic partners bring compelling stories and solutions to market. You will own partner marketing strategy and execution across key strategic partners in Mexico, developing sales enablement materials, partner-facing narratives, co-marketing programs, and activation plans that support business growth. This is a strategic, highly cross-functional individual contributor role designed for someone who understands how to localize market insight, commercial priorities, and partner collaboration into marketing that drives visibility, engagement, and revenue. You will collaborate daily with teams across Ad Sales, Brand Marketing, Research, Product Marketing, Communications, Creative, and external partners to build strong go-to-market plans and market-facing narratives. The ideal candidate thrives in a fast-paced, evolving environment and brings a hands-on approach to both strategic thinking and tactical execution.
What you'll be doing- Develop sales enablement and partner-facing materials that help internal teams and external partners bring Roku stories and solutions to market
- Create presentations, one-pagers, narratives, and proof points tailored for advertisers, agencies, and strategic partners in Mexico
- Localize research, market trends, and business opportunities into partner-ready narratives, programs, and activation ideas
- Equip the sales team with compelling, locally relevant materials that support client engagement and business growth
- Partner closely with Ad Sales, Ad Marketing, Research, Product Marketing, Data, Creative, and Communications teams to ensure alignment between business priorities and local execution
- Build clear working models and repeatable frameworks for partner collaboration, including planning processes, messaging, creative development, and measurement
- Ensure partner programs are on-brand, commercially relevant, and executed with excellence
- Own partner marketing strategy and execution across key strategic partners in Mexico
- Develop and execute partner marketing plans that strengthen Roku's market presence and support business priorities
- Manage day-to-day partner collaboration, ensuring plans, deliverables, timelines, and communications stay aligned and on track
- Identify and lead co-marketing opportunities with strategic partners, including campaigns, events, content, and activation programs that expand Roku's reach and support revenue goals
- Support the Brand Marketing lead with co-marketing programs and co-events to drive partner visibility, engagement, and revenue
- 5+ years of experience in B2B marketing, sales marketing, partner marketing, or commercial marketing, ideally in media, advertising, ad tech, streaming, or technology
- Strong experience in the Mexico advertising market, with a clear understanding of the local advertising, agency, media, and partner ecosystem
- Direct experience working with strategic partners, alliances, co-marketing programs, or sales enablement initiatives
- Strong storytelling and presentation skills, with the ability to localize data, research, and market dynamics into clear commercial narratives
- Experience developing go-to-market programs and marketing materials that support both brand visibility and revenue outcomes
- Strong project management and stakeholder management skills, with the ability to manage multiple priorities simultaneously
- A collaborative, hands-on mindset with willingness to operate strategically while also driving execution
- Fluency in Spanish and English
- Ability to thrive in a fast-paced, high-growth, and evolving environment
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Employees are supported in taking time off, in accordance with local leave policies and other personal needs to support their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to [email protected].
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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Skills Required
- 5+ years of experience in B2B marketing, sales marketing, partner marketing, or commercial marketing (ideally media/advertising/ad tech/streaming/technology)
- Strong experience in the Mexico advertising market with understanding of local advertising, agency, media, and partner ecosystem
- Direct experience working with strategic partners, alliances, co-marketing programs, or sales enablement initiatives
- Strong storytelling and presentation skills; ability to localize data, research, and market dynamics into commercial narratives
- Experience developing go-to-market programs and marketing materials that support brand visibility and revenue outcomes
- Strong project management and stakeholder management skills; ability to manage multiple priorities simultaneously
- Collaborative, hands-on mindset; ability to operate strategically and drive execution
- Fluency in Spanish and English
- Ability to thrive in a fast-paced, high-growth, and evolving environment
Roku Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Roku and has not been reviewed or approved by Roku.
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Fair & Transparent Compensation — Pay is positioned as competitive across many roles, with frequent emphasis on strong base and total compensation relative to market expectations. Fair-pay perception appears comparatively stronger than overall satisfaction with the broader rewards package.
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Healthcare Strength — Healthcare coverage is framed as a standout, with sizable employer premium contributions that can reduce employee premiums significantly depending on plan choice. Preventive care and mental-health support are also described as part of the core offering.
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Leave & Time Off Breadth — Time-off offerings are presented as broad, including paid holidays, PTO, and multiple leave categories such as bereavement and family-related leave. Self-managed or “unlimited” PTO is also described for many salaried roles, supporting flexibility in taking time off.
Roku Insights
What We Do
Roku pioneered streaming to the TV. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku streaming players and Roku TV™ models are available around the world through direct retail sales and licensing arrangements with TV OEMs and service operators.
