Acquisition Marketing Consultant

Acquisition Marketing ConsultantLondon - Hybrid (2 days a week in the office)Full Time, Permanent Position

Let's make the most of your talent

About us

At Direct Line Group, insurance is just the start. Combining decades of industry experience with talented people in every field from data, technology, customer care and auto repair, to HR, finance, and procurement, we’re a customer-obsessed market powerhouse. And we all work together to be brilliant for customers, every single day.

What you'll be doing

As a key member of the DLG Acquisition Marketing ‘engine room’ this role will support the PPC and Programmatic Managers in the implementation, measurement, optimisation and administration of marketing activities to deliver marginal ROI for the group. Using online and offline media channels and by leveraging the latest data driven marketing techniques, this role will partner with wider members of the marketing team to deliver effective acquisition campaigns.

• Implement and optimise a performance media activities to deliver value for the DLG

• Represent the performance marketing team when needed within retail business (e.g. Motor, Home, DL4B etc) trading meetings, sharing plans, performance reporting and optimisation tactics, making recommendations for improved success

• Work with external media agencies and content/production providers when needed to deliver relevant and often personalised content to improve campaign performance

• In partnership with the Insight and Effectiveness team, ensure measurement frameworks, benchmarks and tagging is in place to continually improve performance

• Work alongside the Digital Teams to ensure Customer Journeys are aligned to maximise conversion

• Manage team administration (e.g. ebilling, campaign reporting etc) when needed

• Execute all campaigns in line with DLG’s risk appetite.

What we're looking for

• Experience working with direct-to-customer brands delivering performance activities across Paid Search, Paid Social and Programmatic (performance display/video)

• Ability to provide data-driven analysis and insights to improve campaign effectiveness and value to the business

• Excellent communicator with experience presenting strategies and plans to stakeholders

• Experience in working in a data driven marketing organisation with some experience of martech (CDPs, DCRs, DMPs)

• Some experience working with 3rd party performance marketing agencies

What we offer in return

We wouldn’t be where we are today without our people and the wide variety of perspectives and life experiences they bring. That’s why we offer excellent benefits to suit your lifestyle and a flexible working model combining the best parts of home and office-working, varying with the nature of your role. Core benefits include:

• Generous 9% employer pension contribution

• Annual company bonus of up to 10%

• 25 days holiday allowance (plus the option to buy or sell up to 5 days each year)

• 50% off home, motor and pet insurance

• Free travel insurance and Green Flag breakdown cover

• Additional optional Health and Dental insurance

• Plus, many more

Ways of Working

Our hybrid model way of working offers a 'best of both worlds' approach combining the best parts of home and office-working, offering flexibility for everyone. When you'll be in the office depends on your role, but most colleagues are in 2 days a week, and we'll consider the flexible working options that work best for you.

Read our flexible working approach here

Difference makes us who we are. We believe everyone should feel comfortable to bring their whole selves to work – that’s why we champion diverse voices, build workplaces that work for people, and invest in the things that matter. From senior leadership to inclusivity networks, adaptive working to inclusion training, we’ve made it our mission to give you everything you need to be authentically you. Discover more at directlinegroupcareers.com

Together, we’re one of a kind

Hours: 35 hours
Closing Date: Tuesday 01 April

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