Your Role: Account Manager
As an Account Manager at Global, you will play a pivotal role in helping local businesses across Liverpool and the wider region grow through impactful Outdoor advertising solutions. You’ll nurture long-standing client relationships while identifying new commercial opportunities across the SME market
As a account manager at Global, you will:
Client Growth & Retention (60%)
Manage and develop a portfolio of existing SME clients, understanding their objectives and delivering effective Outdoor campaigns that drive measurable results. Proactively identify upsell and cross-sell opportunities across formats such as Roadside, Bus, and Rail.
New Business Development (40%)
Prospect, pitch, and acquire new local business partnerships, confidently introducing Global’s market-leading Outdoor portfolio to decision-makers across key sectors.
Commercial Planning & Forecasting (n/a %)
Maintain accurate pipeline management and revenue forecasting, ensuring all activity is recorded and progressed through Global systems with precision and accountability.
What You’ll Love About This Role
Think Big: You’ll unlock growth for ambitious local businesses by putting them on Liverpool’s biggest stages — from landmark billboards to high-impact bus formats.
Own It: You’ll have full autonomy to manage your territory, build your own pipeline, and shape your own success.
Keep It Simple: With a best-in-class product suite and streamlined tools, you’ll focus on high-value conversations rather than complex processes.
Better Together: You’ll collaborate with creative, planning and operations teams to deliver campaigns that clients are genuinely proud of.
What Success Looks Like
In your first few months, you’ll have:
Built strong relationships with your core existing accounts and identified key growth opportunities.
Secured your first wins from new SME clients within the territory.
Developed a visible, organised pipeline of prospects and renewal activity.
Demonstrated a clear understanding of the Outdoor product suite and how SMEs can best leverage it.
What You’ll Need
Commercial mindset: You understand how local businesses make decisions and can present advertising as an investment, not a cost.
Relationship builder: You’re personable, credible and trusted by clients at all levels.
Organised and accountable: You manage your territory with structure and ensure every opportunity is followed through.
Results-focused: You thrive on targets and are motivated by delivering growth month after month.
Coaching and Development: Nurturing talent by empowering and guiding individuals to unlock their potential.
Building Trust: Creating and maintaining an inclusive environment where diverse views and experiences are welcomed and celebrated in your team.
What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold.
Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers.
Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities.
On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
