Account Manager - Paid Social

Posted 4 Days Ago
Be an Early Applicant
Anna Nagar, Chennai, Tamil Nadu, IND
In-Office
Senior level
AdTech • Marketing Tech
The Role
Manage end-to-end paid social campaigns across Meta, LinkedIn, and other platforms. Responsibilities include campaign planning, launch, audience and creative strategy, budgeting, bidding, optimization, KPI monitoring, testing, reporting, client communication, and troubleshooting. The role also coordinates with creative and analytics teams, reviews analyst work, coaches junior staff, and ensures campaign quality and performance against client objectives.
Summary Generated by Built In
The purpose of this role is to implement and execute Paid Social campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Job Description:

Join Dentsu to accelerate your career and become a champion for meaningful progress!
In this role, you will independently manage paid social campaigns from planning and launch through optimisation, reporting and stakeholder communication. You will connect platform decisions to client objectives and guide analysts to deliver accurate work.


This role requires strong hands-on paid social expertise, end-to-end campaign ownership and the ability to translate performance data into actionable recommendations.

 

Role: Account Manager

 

Level: L30

Key Responsibilities: 
  • Plan, launch and manage end-to-end paid social campaigns across Meta, LinkedIn and other relevant platforms.
  • Develop audience, placement, creative, budget and bidding approaches aligned with campaign goals.
  • Build prospecting, retargeting and lookalike strategies and oversee campaign setup and quality checks.
  • Monitor pacing, CPA, CPL, ROAS, conversion rate and other agreed KPIs; troubleshoot delivery and tracking issues.
  • Run structured creative and audience tests and optimise budgets, bids, placements and ads.
  • Present campaign performance, insights and next steps to clients and internal stakeholders.
  • Coordinate with creative, analytics and other media teams to support integrated delivery.
  • Review analyst work, coach junior team members and maintain campaign quality standards.
  • undefined

 

Knowledge

Qualification

  • Bachelor’s degree in Marketing, Business, Communications or a related field, or equivalent relevant experience.

Certifications

  • Relevant platform certifications, such as Meta and LinkedIn advertising, are advantageous.

Experience

Approximately 4 to 9 years of hands-on paid social experience, including independent campaign or account ownership.


Location:

DGS India - Chennai - Anna Nagar Tyche Towers

Brand:

Paragon

Time Type:

Full time

Contract Type:

Permanent

Skills Required

  • Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience
  • Approximately 4 to 9 years of hands-on paid social experience
  • Independent campaign or account ownership experience
  • Relevant platform certifications, such as Meta and LinkedIn advertising

dentsu Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about dentsu and has not been reviewed or approved by dentsu.

  • Parental & Family Support — Paid parental leave at full pay and caregiver supports (including backup care) are emphasized as standout elements. Feedback suggests family-oriented benefits are a strong part of the package.
  • Leave & Time Off Breadth — Flexible or unlimited PTO, extensive paid holidays, and a year-end office closure are established components. Feedback suggests time-off policies are generous and add meaningful flexibility.
  • Retirement Support — A large, established 401(k) plan with employer matching is clearly documented. Feedback suggests retirement benefits feel competitive and straightforward.

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The Company
HQ: Minato
15,492 Employees

What We Do

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next

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