Account Manager, Marketing & Events

Posted 3 Days Ago
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Plano, TX, USA
In-Office
Mid level
News + Entertainment
The Role
Sells Cinemark theatres as event venues, develops client relationships, generates new business, and manages private events from proposal through execution. Responsibilities include negotiating quotes, managing budgets and invoices, coordinating catering, audiovisual, room setup, and logistics, maintaining event records, supporting marketing campaigns, and communicating requirements to theatre teams. The role also focuses on client satisfaction, revenue growth, forecasting, reporting, and managing multiple events simultaneously.
Summary Generated by Built In

Join Our Team

As part of our Cinemark Universe, you'll discover fun opportunities with real growth potential and plenty of perks. With 500+ theatres and nearly 6,000 screens; we're truly a global presence of 20,000 movie lovers working together to make unforgettable experiences.

Role Summary:

The Account Manager strategically sells Cinemark USA as a premier event venue to drive ancillary revenue and attendance while executing private events within a designated territory from proposal stage to closing. This position serves as the day-to-day point of contact for external clients across all industry and market segments booking Premium Private Screenings, Field Trips, Theatre Church, Meetings, Studio Marketing Events and more.

Responsibilities

  • Cultivate relationships with key clients in order to produce additional business.
  • Conduct market research to identify and acquire new clients.
  • Prospect new business partnerships to expand Cinemark’s reach.
  • Serve as a formal resource for standards and best practices as part of the "Private Event Terms & Conditions".
  • Support development and preparation of marketing campaigns to generate business.
  • Be proactive, solutions-oriented and think creatively toward continuous improvement to ensure exceptional client experience.
  • Generate ideas that support Marketing & Events strategy to drive short-term and long-term revenue goals.
  • Collaborate and align with internal teams, including Marketing counterparts, Film, IT, Accounting, and Food & Beverage.
  • Respond quickly to client requests in a friendly manner. Follow up to ensure client satisfaction.
  • Negotiate and quote events, generate invoices and collect payment.
  • Manage event budgets, including catering and audio visual. Submit invoicing.
  • Oversee and maintain detailed records within the event management system including database records of contacts, responses, event details and attendance.
  • Assist clients in menu and space planning; coordinate food, beverage, meeting room set-up, and other services requested by client; assure that all requirements are communicated and completed to the client’s specifications.
  • Consult with internal and external staff regarding all aspects of the event presentation including room arrangement, menus, service scheduling, facilities, equipment, parking, transportation, etc., as applicable to each event.
  • Effectively communicate event logistics to theatre staff who handle all on-site operations and execution.

Requirements

  • Bachelor's degree with 3+ years of experience in event management, marketing, sales or business development, or related experience.
  • Client & Team Relations:
    • Creative problem-solver to ensure operational excellence and guest satisfaction.
    • Excellent collaboration skills with the ability to work effectively with individuals and groups at all organization levels.
    • Highly motivated with an eager attitude and ability to work independently and as part of a team to contribute to ambitious sales goals.
    • Self-starter, self-motivated and capable of seeking additional business opportunities while developing client relationships for long-term loyalty.
    • Strong verbal and written communication skills.
  • Reporting & Analysis:
    • Involvement in forecasting and financial planning.
    • General understanding of business operations, objectives, strategies, process and information flow.
    • Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
    • Committed to regular maintenance of event management system to ensure accuracy of revenue reporting and client data.
  • Sales & Marketing:
    • Ability to influence, negotiate, upsell and cross-sell to reach maximum revenue potential per event.
    • Proven track record of setting, meeting and exceeding sales quotas.
    • Experience in marketing with the potential and attitude required to learn and eventually lead cross channel campaigns.
    • Knowledge of KPIs and marketing techniques for event management.
  • Event & Project Management:
    • Experience planning events through the full life cycle and executing multiple events simultaneously.
    • Detail-oriented with the ability to prioritize, plan and organize the business activity and deliver results under pressure.
    • Must be extremely organized and comfortable multi-tasking in a fast-paced environment.
    • Proven aptitude to establishing priorities, allocating resources and meeting deadlines.
  • Salesforce and Pardot experience.
  • Proficiency in MS Office.
  • Bilingual in English and Spanish a plus.

Benefits Available:

At Cinemark, we believe every team member should feel like a hero. Each career comes with a variety of blockbuster benefits for both hourly and salaried team members.

  • Employee Discount
  • 401(k) Matching*
  • Growth Opportunities
  • Education Assistance*
  • Health Benefits*
  • Parental Leave*
  • Paid Time Off*
  • Daily Pay*
  • Free Movies*

*Benefits may vary by career category, so be sure to check the specific details on our career site.

DISCLAIMER: This job description is intended only as a general guideline of your duties and responsibilities at Cinemark and is not a legally binding contract. Cinemark reserves the right to amend, change or terminate the job description, as it deems appropriate. Any change amendments, or modifications may be implemented even though they have not been communicated, reprinted or substituted in this job description.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.  

Cinemark is an Equal Opportunity Employer

Skills Required

  • Bachelor’s degree
  • 3+ years of experience in event management, marketing, sales, business development, or related experience
  • Experience planning and executing events through the full life cycle
  • Experience managing multiple events simultaneously in a fast-paced environment
  • Proven track record of meeting or exceeding sales quotas
  • Experience with forecasting, financial planning, metrics, and spreadsheets
  • Ability to influence, negotiate, upsell, and cross-sell
  • Salesforce experience
  • Pardot experience
  • Proficiency in Microsoft Office
  • Strong verbal and written communication skills
  • Bilingual English and Spanish
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The Company
27,905 Employees
Year Founded: 1984

What We Do

Cinemark Holdings, Inc. is a theatrical exhibition company headquartered in Plano, Texas. It operates approximately 500 movie theaters across the United States and Latin America, providing out-of-home entertainment experiences for moviegoers. Its operations include cinemas, restaurants and related guest services, supported by theatre teams, technology support and corporate functions. Cinemark serves audiences across 42 U.S. states and multiple Latin American countries.

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