Job Description
Just imagine bringing the LEGO® brand closer to shoppers through the retailers who live and breathe toys. Then make it real.
As Account Manager Toy Specialist in Munich, you’ll manage important retail partnerships across the DACH region, including branded-channel and specialist accounts. You’ll combine commercial ownership, account planning and hands-on execution to build profitable growth for the LEGO® brand.
Play your part in our team succeeding
Our Toy Specialist team manages a broad portfolio ranging from major branded-channel accounts such as LEGOLAND to specialist and independent toy retailers. Working closely with Account Management colleagues and partners across Trade Marketing, Field Sales, Operations and Demand Planning, you’ll help shape plans that connect commercial priorities with memorable shopper experiences.
The role brings you particularly close to our products and retail partners, with considerable ownership for your accounts and plenty of opportunities to build, rebuild and inspire as the team develops.
Core Responsibilities
- Manage retail partnerships and commercial performance across assigned Toy Specialist accounts, taking ownership of day-to-day relationships, business operations and plans that support profitable growth.
- Build and execute Joint Business Plans with retail partners, setting commercial priorities and translating regional direction into clear customer plans and actions.
- Shape the annual Sales and Marketing calendar, covering launches, shopper occasions, consumer content and sales-driving promotions, while tracking execution and following up on outcomes.
- Partner across Trade Marketing, Field Sales, Operations, Demand Planning and Marketing to coordinate priorities and deliver consistent execution across brick-and-mortar and relevant omnichannel accounts.
- Use customer data and commercial insights to assess performance, develop recommendations, manage the P&L within agreed parameters and support profitable double-digit growth ambitions.
Do you have what it takes?
- Experience in commercially focused roles within consumer goods, branded products or a comparable environment, with exposure to account management or customer-facing sales responsibilities.
- Comfortable taking ownership, getting things done and approaching challenges with curiosity, commercial judgement and a growth mindset while contributing as an active team player.
- Analytical and organized, with the ability to turn customer and performance data into clear conclusions, recommendations and priorities while managing competing demands.
- Proficient in German, English and French, as the account portfolio includes French-speaking customer relationships alongside German-speaking and international partners.
- Confidence working with Microsoft Office, particularly Excel.
Nice to Have:
- Experience with omnichannel activations across Sales or Marketing
- Exposure to FMCG, sports, toys or another consumer brand environment where shoppers have a close connection with products and brands.
#LI-MB3
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.
Skills Required
- Experience in commercially focused roles within consumer goods, branded products, or a comparable environment
- Exposure to account management or customer-facing sales responsibilities
- Commercial judgment, ownership, initiative, curiosity, and growth mindset
- Ability to work collaboratively as an active team player
- Analytical and organized approach, including ability to interpret customer and performance data
- Ability to develop clear conclusions, recommendations, and priorities
- Proficiency in German, English, and French
- Proficiency with Microsoft Office, particularly Excel
- Experience with omnichannel activations across Sales or Marketing
- Exposure to FMCG, sports, toys, or another consumer brand environment
The LEGO Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The LEGO Group and has not been reviewed or approved by The LEGO Group.
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Fair & Transparent Compensation — Pay is generally positioned as competitive across many roles and markets, with benchmarking against local markets and an expressed commitment to equal pay. Total compensation is often framed as stronger when considering the full package rather than base salary alone.
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Parental & Family Support — Paid parental leave is described as notably expansive, with substantial fully paid time for primary and secondary caregivers and additional paid caregiver leave. Leave is also described as continuing to accrue other rewards such as vacation and bonus eligibility during the leave period.
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Wellbeing & Lifestyle Benefits — Benefits are described as extending beyond core insurance into mental health and wellbeing support, including assistance programs, mindfulness resources, ergonomic setups, and fitness-related offerings. Brand-specific lifestyle perks such as sizable product discounts are highlighted as a meaningful part of the overall rewards experience.
The LEGO Group Insights
What We Do
We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!
