Account Manager - Enterprise Accounts (Marketing Analytics)

Reposted 2 Days Ago
9 Locations
In-Office or Remote
100K-120K Annually
Senior level
Marketing Tech
The Role
The Account Manager will manage enterprise client relationships, develop marketing strategies using analytics and AI, and drive business growth.
Summary Generated by Built In
Improvado is an AI-powered, unified platform designed for marketing teams in medium to large-scale enterprises and agencies, who are looking to automate complex marketing intelligence and reporting to make decisions with ease. Improvado gathers, organizes, and untangles marketing data to deliver instant insights through BI and AI, helping to eliminate complexity, delivering laser-focused insights to optimize budgets, enhance campaign efficiency and marketing ROI.

As a rapidly scaling Series A startup that raised $34 million in funding, we're proud to partner with globally recognized brands such as ASUS, Docker, Activision, H&R Block, and many others. Our diverse team of curious, open, and hard-working individuals is committed to cultivating a fast-paced, agile culture that values personal and professional growth.

About the Role
An experienced and strategic Account Manager is needed to manage and grow relationships with key enterprise clients. This position requires understanding complex business objectives, developing and executing marketing strategies, and utilizing marketing analytics and AI to drive client success. If passionate about data-driven marketing, with excellent client relationship skills, and the ability to thrive in a dynamic agency setting, apply.

Key Responsibilities

  • Client Relationship Management: Serve as the primary contact and advisor for a portfolio of enterprise clients, building strong, lasting relationships at all levels, including C-suite stakeholders.
  • Strategic Account Planning: Develop and execute strategic account plans, aligning marketing solutions with client business goals and revenue targets.
  • Marketing Analytics & AI Integration: Able to work with clients to utilize marketing analytics and AI tools to analyze campaign performance, derive insights, and optimize strategies.
  • Business Development & Growth: Identify and pursue new business opportunities within existing accounts, demonstrating the value of services and driving upsell and cross-sell initiatives.
  • Cross-Functional Collaboration: Collaborate with internal teams, including data scientists, developers and strategists to ensure client satisfaction and successful project delivery.
  • Performance Monitoring & Reporting: Track key performance indicators (KPIs), generate reports, and present results to clients, highlighting successes and providing recommendations.
  • Thought Leadership & Industry Expertise: Stay current with the latest trends in marketing analytics, AI, and the relevant industries of enterprise clients, proactively sharing insights and best practices.
  • Negotiation & Contract Management: Manage contract negotiations, renewals, and ensure compliance with agreements.
  • Problem-Solving & Issue Resolution: Address client concerns and challenges promptly and effectively.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, or a related field; equivalent experience will be considered.5+ years of account management experience within a marketing agency setting, with a focus on enterprise accounts.
  • Strong understanding of marketing analytics platforms (e.g., Google Analytics, Adobe Analytics) and the ability to interpret data.
  • Experience with AI tools and applications in marketing, such as personalized content generation, predictive analytics, and marketing automation.
  • Excellent communication, presentation, and negotiation skills.
  • Strategic thinker with the ability to develop long-term account strategies and identify growth opportunities.
  • Strong organizational and time management skills, with the ability to manage multiple complex accounts and deadlines simultaneously.
  • Proficiency in CRM software (e.g., Salesforce, HubSpot).Ability to work independently and as part of a collaborative team.
  • Demonstrated ability to drive revenue growth and exceed sales quotas.

What We Offer

  • Remote-first environment. 
  • Competitive base salary and commission. 
  • Stock options.
  • Medical, and dental benefits. 
  • 401K plan. 
  • Unlimited PTO.
  • 13 paid holidays. 
  • Professional development reimbursement.

Improvado is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment.
If you are interested in applying for employment with Improvado and need special assistance or an accommodation to apply for a posted position contact us at: [email protected]

Top Skills

Adobe Analytics
Ai Tools For Marketing
Google Analytics
Hubspot
Salesforce
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The Company
HQ: San Diego, CA
115 Employees
Year Founded: 2015

What We Do

We help marketers consolidate all of their data so they can make informed decisions about their marketing campaigns and increase their ROI.

The Improvado platform provides 200+ built-in integrations, including Google Analytics, Facebook, Instagram, Snapchat, LinkedIn, Pinterest, HubSpot, Twitter, Google Ads, Outbrain, Taboola, AdRoll, and many more.

Take the pain out of data-driven marketing by aggregating, cleaning and transforming cross-channel marketing data—all in one place, in real time.

Want to learn more? Schedule a demo at www.improvado.io.

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