The Sales Account Executive is responsible for generating advertising revenue through the development of new business opportunities, cultivation of existing client relationships, and presentation of integrated television and digital advertising solutions. This role requires a motivated sales professional who can identify client needs, develop strategic advertising campaigns, and consistently achieve revenue goals.
Essential Duties & Responsibilities
- Develop and implement sales strategies to consistently grow revenue and exceed established sales goals.
- Prospect and secure new business while maintaining and growing relationships with existing clients and advertising agencies.
- Build and maintain strong relationships within the local business community and with key decision-makers.
- Conduct in-person and virtual sales calls with prospective and existing clients.
- Prepare and deliver compelling sales presentations that demonstrate the value and effectiveness of television and digital advertising solutions.
- Consult with clients to identify marketing objectives and recommend customized advertising strategies.
- Present advertising rates, audience data, and promotional opportunities across all media platforms.
- Collaborate with clients and internal teams to develop effective advertising schedules and campaigns.
- Provide outstanding client service throughout the sales process and campaign lifecycle.
- Maintain accurate sales records and forecasts.
- Perform other duties as assigned.
Qualifications & Requirements
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field; or an equivalent combination of education and relevant work experience.
- Minimum one (1) year of sales experience, preferably in media, broadcast, digital advertising, or a related industry.
- Demonstrated ability to develop new business and achieve revenue goals.
- Strong presentation, negotiation, communication, and relationship-building skills.
- Ability to manage multiple accounts and prioritize competing demands in a fast-paced environment.
- Valid driver's license and acceptable driving record.
- Proficiency with Microsoft Office and CRM systems preferred.
- Ability to work independently while contributing to a collaborative team environment.
Preferred Qualifications
- Experience selling broadcast television, digital media, or integrated advertising solutions.
- Knowledge of local advertising markets and media planning strategies.
- Familiarity with audience measurement tools and advertising analytics.
Skills Required
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent education and relevant work experience
- At least one year of sales experience
- Ability to develop new business and achieve revenue goals
- Strong presentation, negotiation, communication, and relationship-building skills
- Ability to manage multiple accounts and prioritize competing demands
- Valid driver’s license and acceptable driving record
- Experience selling broadcast television, digital media, or integrated advertising solutions
- Knowledge of local advertising markets and media planning strategies
- Familiarity with audience measurement tools and advertising analytics
- Proficiency with Microsoft Office and CRM systems
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
