Shape the Future of Advertising in Utah's Premier Media Market
Are you ready to be at the forefront of the advertising revolution? Join KTVX TV (ABC4) and Nexstar Digital as an Account Executive and become a strategic partner to businesses across Utah. In today's dynamic media landscape, you'll craft innovative campaigns that seamlessly blend traditional broadcast television with cutting-edge digital solutions, including the rapidly growing world of streaming TV advertising.
What Makes This Role Exciting
Multi-Platform Campaign Architecture You'll design comprehensive advertising strategies that span traditional broadcast television, connected TV/streaming platforms, digital display, digital video, and email advertising. Every campaign you create tells a complete story across multiple touchpoints.
Streaming TV Revolution Be part of the streaming advertising boom! Help clients reach cord-cutters and streaming audiences through advanced targeting capabilities that traditional TV never offered. You'll leverage data-driven insights to deliver precise audience targeting across popular streaming platforms.
Creative Problem Solving Each client presents a unique puzzle. Whether it's a local restaurant launching a new location or a regional retailer driving holiday sales, you'll develop creative solutions that maximize their advertising ROI using our full suite of broadcast and digital tools.
Innovation at Your Fingertips Work with the latest advertising technologies including programmatic advertising, advanced audience segmentation, cross-platform attribution, and real-time campaign optimization tools
Your Impact as an Account Executive
Revenue Generation & Business Development
- Identify and cultivate relationships with small, medium, and large businesses plus advertising agencies throughout Utah
- Uncover new opportunities by understanding each client's business challenges and demonstrating how our integrated media solutions drive measurable results
- Implement data-driven strategies to consistently exceed revenue targets while building long-term client partnerships
Strategic Campaign Development
- Create compelling, multi-platform advertising campaigns that leverage the unique strengths of broadcast television, streaming TV, and digital advertising
- Present innovative media strategies that showcase how traditional broadcast reach combines with digital precision targeting
- Develop customized advertising schedules and campaign timelines that align with client goals and market opportunities
Client Partnership & Consultation
- Serve as a trusted media advisor, educating clients on emerging advertising trends and technologies
- Deliver impactful sales presentations that demonstrate the power of integrated broadcast and digital campaigns
- Provide comprehensive market insights, competitive analysis, and performance metrics to guide client decision-making
Community Leadership
- Represent KTVX TV and Nexstar Digital as a visible leader in Utah’s business community
- Build meaningful relationships that extend beyond advertising partnerships
- Collaborate with a dynamic team of sales professionals, creative specialists, and digital experts
What You Bring to the Team
Education & Experience
- Bachelor's degree in Business, Marketing, Advertising, Mass Communications, or related field
- Alternatively, equivalent combination of education and relevant work experience
- Track record of achieving long-term objectives and implementing successful strategies
Core Competencies
- Exceptional communication skills with the ability to craft compelling proposals and deliver engaging presentations
- Creative thinking and innovative problem-solving abilities
- Strong analytical skills to interpret campaign performance and market data
- Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
Professional Requirements
- Valid driver's license with clean driving record and reliable transportation for client meetings throughout the market
- Comfort with technology and ability to quickly learn new advertising platforms and tools
Work Environment
This dynamic role combines office-based strategic work with active client engagement throughout Utah. You'll experience the energy of a fast-paced media environment while building lasting relationships in Utah's business community. The position offers variety—from brainstorming creative campaigns in our modern broadcast facility to presenting cutting-edge advertising solutions in client boardrooms across Utah.
Ready to revolutionize advertising in Utah? Join us at KTVX TV and Nexstar Digital, where traditional broadcast excellence meets digital innovation.
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SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at [email protected].
Skills Required
- Bachelor's degree in Business, Marketing, Advertising, Mass Communications, or related field, or equivalent combination of education and relevant work experience
- Track record of achieving long-term objectives and implementing successful strategies
- Exceptional communication skills; ability to craft proposals and deliver engaging presentations
- Creative thinking and innovative problem-solving abilities
- Strong analytical skills to interpret campaign performance and market data
- Proficiency with Microsoft Office Suite (Outlook, Word, Excel, PowerPoint)
- Valid driver's license with clean driving record and reliable transportation for client meetings
- Comfort with technology and ability to quickly learn new advertising platforms and tools
- Experience or familiarity with programmatic advertising, connected TV/streaming TV advertising, advanced audience segmentation, cross-platform attribution, and real-time campaign optimization tools
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
