A KXAN Marketing Consultant is a strategic sales professional responsible for generating advertising revenue through Broadcast Television, OTT/Streaming, and Digital Marketing solutions. In this role, you will identify and develop new business opportunities, uncover client marketing needs, create customized advertising strategies, and oversee campaign execution and performance.
As a trusted marketing advisor, you will partner with business owners and advertising agencies to deliver innovative campaigns that drive measurable results while building long-term client relationships and generating revenue growth for KXAN.
Why Join KXAN?
- Represent the most trusted local news brand in Central Texas.
- Offer clients a full suite of advertising solutions, including broadcast television, streaming, and digital marketing.
- Work with local businesses and agencies across one of the fastest-growing markets in the country.
- Receive ongoing training, coaching, and professional development opportunities.
- Build a rewarding career with one of the nation's leading local media companies.
Key Responsibilities
- Prospect and develop new business through outbound outreach, networking, referrals, and in-market visits.
- Conduct discovery meetings to assess client goals, challenges, and marketing needs.
- Develop and present customized broadcast, streaming, and digital advertising solutions.
- Launch, manage, and optimize campaigns from proposal through renewal.
- Build and maintain strong client relationships through ongoing communication and performance reviews.
- Increase revenue through renewals, upselling opportunities, and new campaign initiatives.
- Collaborate with internal sales support, strategy, creative, and research teams to deliver exceptional client results.
- Maintain accurate activity, pipeline, and revenue forecasting within CRM systems.
- Serve as a trusted marketing resource within the local business community.
- Stay current on industry trends, emerging technologies, and best practices in digital advertising and media sales.
Qualifications & Skills
- Strong understanding of digital marketing, including OTT/Streaming, paid media, and online advertising solutions.
- Excellent relationship-building skills with the ability to establish long-term client partnerships.
- Self-motivated, results-oriented, and driven to meet and exceed revenue goals.
- Strong communication, presentation, negotiation, and problem-solving skills.
- Highly organized with exceptional time-management abilities.
- Comfortable with prospecting, cold calling, and developing new business opportunities.
- Collaborative team player with a positive attitude and strong work ethic.
- Coachable, adaptable, and eager to grow professionally.
Education & Experience
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent experience in sales, marketing, or media.
- Valid driver's license with an acceptable driving record.
- Sales, marketing, media, or advertising experience preferred, but not required.
Skills Required
- Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent experience in sales, marketing, or media
- Valid driver's license with an acceptable driving record
- Strong understanding of digital marketing, including OTT/streaming, paid media, and online advertising solutions
- Excellent relationship-building, communication, presentation, negotiation, and problem-solving skills
- Ability to prospect, cold call, develop new business, and meet revenue goals
- Sales, marketing, media, or advertising experience
Nexstar Media Group, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nexstar Media Group, Inc. and has not been reviewed or approved by Nexstar Media Group, Inc..
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Healthcare Strength — Healthcare is presented as comprehensive, covering medical, dental, vision, behavioral health, and an Employee Assistance Program. Disability and life insurance are also available, with optional protections like accident and critical illness coverage noted.
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Parental & Family Support — Paid parental leave is offered and was expanded to provide up to six weeks of paid time for eligible employees. Family-support resources are complemented by mental‑health and EAP services.
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Leave & Time Off Breadth — Paid time off, sick leave, and standard holidays are provided, with vacation that typically scales with tenure. These programs form part of a conventional large‑employer benefits menu.
Nexstar Media Group, Inc. Insights
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions. In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers. From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
