The Role
The Account Development Consultant will manage inbound sales inquiries, develop prospect lists, perform outreach, qualify leads, schedule meetings, and maintain CRM records.
Summary Generated by Built In
Location: Cape Town | Work Type: Hybrid | Job ID: J107167
About our client:
Our client is a well-established and highly regarded South African software development company that develops, supports and consults software solutions for the academic sector. With offices in Jhb and Cape Town, they are progressive with regard to their technology stack. Their solutions and services span the full range of the software development life cycle. Employees are mostly permanent and long term. They have a very low staff turnover, which is indicative of how well they are treated.
What you will be doing:
- Quickly handle all inbound sales inquiries from various sources.
- Proactively develop prospect lists using tools like LinkedIn Sales Navigator.
- Conduct effective outbound outreach (email, phone, LinkedIn) to generate qualified leads.
- Build light account plans for priority prospects, including mapping stakeholders.
- Qualify all leads against the Ideal Customer Profile (ICP) criteria (need, budget, authority, etc.).
- Book and thoroughly prepare discovery meetings and product demos for senior sales staff.
- Maintain consistent, value-adding contact to nurture opportunities and ensure momentum.
- Execute structured follow-up post-meetings and proposals, confirming next steps and timelines.
- Accurately log all activities and update opportunity stages within the CRM system.
- Provide pipeline reports and collaborate with marketing on lead quality and messaging feedback.
What our client is looking for:
- 2 - 4 years in B2B sales (inside sales, business development, or account development).
- Ability to confidently engage senior stakeholders.
- Proven consultative approach for prospect discovery and qualification.
- Experience using a CRM and adherence to a structured sales process.
- Excellent written and verbal communication skills.
- Strong ability to manage time and multiple prospects simultaneously.
- Exhibits persistence, professionalism, and a strong sense of ownership.
- Proficiency in Google Workspace and Microsoft Office tools.
- Strong commercial acumen, proactivity, drive, excellent relationship building, and organisation/attention to detail.
- Experience in SaaS/software services, or familiarity with the higher education/TVET markets and outbound prospecting tools (e.g., LinkedIn Sales Navigator) would be beneficial.
For a more comprehensive list of opportunities that we have on offer, do visit our website - https://www.parvana.co.uk/careers
Requirements
Account Development Consultant, B2B Sales, Lead Generation, Prospecting, Academic Sector Software, CRM, Consultative Approach
Skills Required
- 2 - 4 years in B2B sales
- Ability to confidently engage senior stakeholders
- Proven consultative approach for prospect discovery and qualification
- Experience using a CRM and adherence to a structured sales process
- Excellent written and verbal communication skills
- Strong ability to manage time and multiple prospects simultaneously
- Exhibits persistence, professionalism, and a strong sense of ownership
- Proficiency in Google Workspace and Microsoft Office tools
- Strong commercial acumen, proactivity, strong relationship building
- Experience in SaaS/software services or familiarity with higher education markets
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The Company
What We Do
Parvana is an IT recruitment agency specializing in connecting top tech talent with leading companies in South Africa and the UK, focusing on software development, finance, and telecommunications.







