Account Based Marketing Manager

Jasper is the leading AI marketing platform, enabling the world's most innovative companies to reimagine their end-to-end marketing workflows and drive higher ROI through increased brand consistency, efficiency, and personalization at scale.

Jasper has been recognized as "one of the Top 15 Most Innovative AI Companies of 2024" by Fast Company and is trusted by nearly 20% of the Fortune 500 – including Prudential, Ulta Beauty, and Wayfair. Founded in 2021, Jasper is a remote-first organization with team members across the US, France, and Australia.

Jasper is looking for a strategic and creative Account Based Marketing Manager to join our growing marketing team. In this role, you will help build and scale the field marketing strategy for the Enterprise and Mid-Market teams. You will work cross functionally across sales and marketing to build successful events and programs that drive pipeline and accelerate sales.

You’ll work closely with members of the Enterprise and Mid Market teams to understand their needs and develop creative strategies to target and engage prospects and customers to meet the goals of the region and the business.

This fully remote role reports to the Director of Field Marketing and is open to candidates located anywhere in the continental US.

• Develop and execute Jasper’s account-based marketing strategy focused on our Top 100 customers and named accounts across Enterprise and Strategic segments, ensuring programs are aligned to revenue priorities, active opportunities, and account growth goals.

• Partner deeply with Sales leadership, AEs, and account teams to prioritize opportunity landscapes, and build coordinated account engagement plans that support account expansion and pipeline acceleration.

• Design and orchestrate tiered ABM programs across 1:1, 1:few, and 1:many motions, ensuring the right level of personalization and investment based on account priority and business impact.

• Develop highly personalized 1:1 engagement strategies for strategic accounts, including tailored campaigns, executive experiences, and sales enablement programs designed to unlock high-value opportunities.

• Create scalable 1:few programs that bring together clusters of priority accounts through curated executive events, peer experiences, and targeted campaigns.

• Work closely with the Field Marketing team to ensure executive events, dinners, and curated experiences are strategically targeted to priority accounts and supported by coordinated pre- and post-event ABM engagement.

• Support account progression and deal acceleration by developing programs that engage multiple stakeholders and buying groups at different stages of the sales cycle.

• Collaborate cross-functionally with Demand Generation, Field Marketing, Sales, and Revenue Operations to ensure ABM programs align with broader GTM initiatives and pipeline goals.

• Build repeatable ABM playbooks and frameworks for account tiering, engagement planning, and program execution that can scale across segments, personas and industries.

• Measure the impact and performance of ABM programs on account engagement, opportunity progression, and pipeline, partnering with Revenue Operations to establish clear reporting and insights.

• 7+ years of experience in B2B marketing, with experience in account-based marketing and enterprise marketing programs.

• Strong experience partnering cross-functionally particularly with account executives and account managers to support pipeline creation and account expansion.

• Experience building and executing ABM campaigns across multiple channels, including events, digital programs, and personalized outreach.

• Ability to translate account insights into highly targeted marketing programs and experiences.

• Strong analytical mindset with the ability to measure account engagement, pipeline impact, and program ROI.

• Highly collaborative and comfortable working across Sales, Marketing, and Revenue Operations.

• Ability to manage multiple programs and priorities in a fast-paced, high-growth environment.

• Willingness to travel for key programs and executive events as needed.

At Jasper, we believe in pay transparency and are committed to providing our employees and candidates with access to information about our compensation practices. The expected base salary range offered for this role is $140,000 - $165,000. Compensation may vary based on relevant experience, skills, competencies, and certifications.

• Comprehensive Health, Dental, and Vision coverage beginning on the first day for employees and their families

• 401(k) program with up to 2% company matching

• Equity grant participation

• Flexible PTO with a FlexExperience budget ($900 annually) to help you make the most of your time away from work

• FlexWellness program ($1,800 annually) to help support your personal health goals

• Generous budget for home office set up

• $1,500 annual learning and development stipend

• 16 weeks of paid parental leave

Our goal is to be a diverse workforce that is representative at all job levels as we know the more inclusive we are, the better our product will be. We are committed to celebrating and supporting our differences and that diversity is essential to innovation and makes us better able to serve our customers. We hire people of all levels and backgrounds who are excited to learn and develop their skills. 

We are an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition, or any protected category prohibited by local, state or federal laws.

By submitting this application, you acknowledge that you have reviewed and agree to Jasper's CCPA Notice to Candidates, available at legal.jasper.ai/#ccpa.