Account-Based Marketing (ABM)

Reposted 14 Days Ago
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Carrollton, TX, USA
In-Office
Mid level
Information Technology
The Role
The role focuses on executing multi-channel demand generation and account-based marketing (ABM) programs, driving MQLs, optimizing campaigns, and collaborating with sales.
Summary Generated by Built In

At LiquidStack, we’re redefining what’s possible in the data center world. As a global leader in advanced liquid cooling solutions, we’re powering the future of AI, edge computing, and high-performance systems. Our team is growing, and we’re looking for skilled professionals who want to be part of something innovative and impactful.

About LiquidStack

LiquidStack is a leader in advanced liquid cooling solutions for high-performance data centers. We are building a modern, revenue-driven marketing organization focused on pipeline growth, customer impact, and scalable execution.

Role Overview

This is a critical, revenue-driving role responsible for executing multi-channel demand generation and ABM programs that directly impact pipeline and revenue. You will own campaigns end-to-end—from targeting and execution through MQL generation and sales handoff—working closely with inside sales to convert demand into pipeline.

Key Responsibilities

Demand Generation & Campaign Execution

  • Build and execute multi-channel B2B demand generation campaigns (paid media, email, display, retargeting)
  • Develop and manage ABM programs aligned to target accounts and sales priorities
  • Create and optimize multi-touch nurture journeys from first engagement through MQL

Pipeline & Performance Ownership

  • Drive consistent delivery of high-quality MQLs
  • Monitor and optimize campaigns based on pipeline creation and conversion
  • Continuously test and improve messaging, landing pages, and audience targeting

Paid Media & Digital Optimization

  • Manage and optimize paid campaigns (Google, LinkedIn, programmatic)
  • Improve cost efficiency and conversion performance across channels

Data & Insights

  • Use data to refine targeting, segmentation, and campaign strategy
  • Track performance, attribution, and ROI

Sales Alignment

  • Partner closely with inside sales to provide lead intelligence and campaign insights
  • Support BANT-based qualification and ensure smooth handoff into Salesforce pipeline
Qualifications

Required

  • 3–5+ years of experience in demand generation, ABM, or lifecycle marketing
  • Experience in B2B or enterprise environments
  • Hands-on experience with HubSpot (or similar marketing automation platforms)
  • Experience managing paid media campaigns (Google, LinkedIn, etc.)
  • Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
  • Ability to work independently and manage multiple campaigns simultaneously

Preferred

  • Experience in data center, infrastructure, SaaS, or industrial technology industries
  • Familiarity with Salesforce and attribution tools
  • Experience working closely with inside sales teams
What Success Looks Like
  • Increased MQL volume and quality
  • Measurable pipeline growth and improved conversion rates
  • Strong alignment between marketing and sales
  • Scalable, repeatable demand generation programs

Why Join Us?

  • Competitive pay with opportunities for overtime
  • Consistent day-shift schedule
  • Paid time off, holidays, and great benefits
  • Be part of an industry-disrupting company with room to grow
  • Work on innovative technologies in a collaborative, supportive environment

Skills Required

  • 3-5+ years of experience in demand generation, ABM, or lifecycle marketing
  • Experience in B2B or enterprise environments
  • Hands-on experience with HubSpot (or similar marketing automation platforms)
  • Experience managing paid media campaigns (Google, LinkedIn, etc.)
  • Strong understanding of lead lifecycle, funnel metrics, and conversion optimization
  • Ability to work independently and manage multiple campaigns simultaneously
  • Experience in data center, infrastructure, SaaS, or industrial technology industries
  • Familiarity with Salesforce and attribution tools
  • Experience working closely with inside sales teams
Am I A Good Fit?
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The Company
HQ: Marlborough, MA
35 Employees
Year Founded: 2012

What We Do

In 2014, a small team of engineers gathered in a Hong Kong high-rise. Working in space smaller than a standard shipping container, we created the next revolution in immersion cooling. Meet LiquidStack, the world's largest liquid cooling provider for hyperscale, edge and high performance computing. The pioneers of 2-phase immersion cooling, LiquidStack holds multiple awards for building the world's most efficient data centers. Our cooling technology, products and services play a vital role in reducing energy consumption, cutting e-waste and massively lowering greenhouse emissions. Formerly Allied Control Limited (ACL), the company was founded with the sole purpose of driving continued performance gains in computing through our breakthrough technology and unmatched experience deploying liquid cooled data centers at scale. While we embrace all forms of liquid cooling, 2-phase immersion outperforms the alternatives across every possible metric: heat rejection capacity, energy efficiency, water usage, space utilization, flexibility and positive, sustainable climate impact. Our goal is to do more than simply change minds. We aim to change the world for the better.

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