ABS GTM Activation Manager, ASEAN

Posted 2 Days Ago
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Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, MYS
In-Office
Senior level
Software • Quantum Computing • Metaverse • Infrastructure as a Service (IaaS)
The Role
Lead go-to-market activation for AI business solutions across ASEAN. Drive sales and marketing alignment, pipeline acceleration, demand generation, field enablement, partner-led marketing, product leadership, performance measurement, and execution of strategic priorities. Collaborate across sales, marketing, consulting, customer success, operations, and partner teams to identify growth opportunities, improve processes and tools, activate sellers, and use data-driven insights to optimize customer and partner engagement.
Summary Generated by Built In
Overview

The Sales Enablement & Operations (SE&O) team plays an essential role in translating Microsoft’s Commercial Strategy to a local execution plan and driving operational excellence to achieve the greatest results possible. Our team drives cross-Region, cross-Area and cross-Subsidiary insight and execution excellence, bringing strategy and priorities to life by accelerating the pace of transformation and enabling Microsoft to deliver business impact at scale. 

 

As the Activation GTM Manager for AI Business Solutions in ASEAN, you will accelerate revenue growth, boost field agility, and deliver results with our field sellers by deepening your partnership with key stakeholders across ASEAN (specifcially in ID/MY/PH), Sales Excellence, sales, marketing, consulting, customer success, and partner functions, supporting One-Microsoft. You will focus on driving alignment across processes and tools, leading with a cross-solution approach to optimize pipelines, ensuring effective communication and flawless execution, and leveraging insights to drive data-driven decision-making. This role is critical to driving customer adoption at scale, driven by deep solution area domain, product truth, and partnerships with sales, marketing, operations, and sales excellence.


Responsibilities

We’re looking for a highly driven, motivated marketing or sales individual to join our Go-to-Market (GTM) team. This role requires someone who acts as a thought leader, tracks success criteria and performance metrics, works with emergent technology, creates alignment and action across teams, removes roadblocks, and simplifies complex concepts. This individual truly lives for big challenges. This opportunity will allow you to accelerate your career growth, develop deep business acumen, and hone your leadership skills.

  • You will collaborate with Areas to drive GTM for aligned Conversations, identifying growth opportunities in the market and builds clear execution plans and align, influence and coach field teams, sales operations, marketing plans, business rhythms and change management to convert strategic priorities into local execution across Microsoft core teams to bring the voice of field and co-design strategy and programs
  • You will Lead Sales Activation and collaborate with Activation GTM Managers to land and champion Conversations, Highly Engaged, SPA and other signals, activating connected sales and marketing execution in every segment to maximize performance and share
  • You will collaborate with GPS for local partner-led marketing strategies and demand generation that support Conversation performance and champion Microsoft strategy and Solution Areas and builds industry presence
  • You will be responsible for Product Leadership and advocate as the voice of the Customer, Partners and Field to provide thought leadership on competitive landscape, solution area gaps, sales trends, etc. to drive improvements on the GTM plan and grow organization capability to drive true insights, learnings and blockers for leaders, managers and sellers
  • You will drive standardized rhythms and tools that drive increased customer and partner facing time for sellers  and activate leaders and managers on investments and resource optimization, leveraging data and analysis
  • You will exemplify Microsoft Values, Culture, Leadership Principles and create clarity by creating a shared understanding and building a clear course of action  as well as be a boundary-less leader who pursues right outcomes to achieve success

 

 


Qualifications

Required (RQs)

  • 5+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales or related work experience
    • OR equivalent experience

Preferred Qualifications (PQs)

 

  • 8+ years marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work experience AND Bachelor's Degree in Business, Marketing, Computer Science, or related field OR equivalent experience
  • 5+ years experience managing and expanding a product/solution portfolio and driving demand generation and pipeline acceleration within a complex (e.g., multinational or matrixed) organization
    • OR equivalent experience

 


This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.



Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.

Skills Required

  • 5+ years of experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work
  • 8+ years of experience in marketing strategy, business planning, sales enablement, business development, technical pre-sales, or related work
  • Bachelor's degree in Business, Marketing, Computer Science, or a related field
  • 5+ years of experience managing and expanding a product or solution portfolio and driving demand generation and pipeline acceleration within a complex organization

Microsoft Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Microsoft and has not been reviewed or approved by Microsoft.

  • Fair & Transparent Compensation — Pay is presented as broadly competitive overall, with clear role/level/location variation and an emphasis on using posted ranges and band information for apples-to-apples comparisons.
  • Retirement Support — Retirement benefits are described as a standout, highlighted by a strong 401(k) match structure and immediate vesting, plus additional plan features for tax-advantaged saving.
  • Parental & Family Support — Family-oriented benefits are portrayed as a meaningful strength, with substantial paid parental leave and added supports like back-up care and adoption/surrogacy assistance.

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The Company
HQ: Redmond, WA
206,870 Employees
Year Founded: 1975

What We Do

At Microsoft, our mission is to empower every person and every organization on the planet to achieve more. Our mission is grounded in both the world in which we live and the future we strive to create. Today, we live in a mobile-first, cloud-first world, and the transformation we are driving across our businesses is designed to enable Microsoft and our customers to thrive in this world.

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