ABM Campaigns Manager

The Role:

We are seeking a highly experienced ABM (Account-Based Marketing) Campaigns Manager to lead and execute sophisticated ABM strategies targeting high-value trade business accounts between the U.S./UK and India/China. This role requires a strategic, results-driven marketing professional with deep experience in enterprise-level account marketing. You will work closely with sales, customer success, and product teams to ensure alignment of marketing efforts with business and revenue goals. This full-time position is based in our U.S. headquarters in Atlanta.

Responsibilities:

• Design, implement, and manage complex ABM strategies focused on high-priority named accounts, particularly trade businesses operating between the U.S./UK and India/China.
• Collaborate with cross-functional teams, including sales and customer success, to create personalized, data-driven campaigns that align with revenue targets and business objectives.
• Lead the development and execution of multi-channel campaigns (digital, email, content, webinars, and events) tailored to key accounts, ensuring seamless integration with sales initiatives.
• Analyze account-specific insights and global trade trends to craft relevant and impactful marketing messages for target audiences.
• Manage end-to-end campaign execution, including planning, project management, and collaboration with external vendors for asset production.
• Provide detailed reporting and analysis of ABM campaign performance, using data-driven insights to optimize future strategies and increase ROI.
• Stay current on market trends, industry developments, and competitor activities in global trade, particularly within U.S./UK and India/China trade routes.
• Act as a subject matter expert in ABM, continuously identifying opportunities for improving processes, tools, and collaboration across teams.

Qualifications:

• 7+ years of experience in B2B marketing, with a strong focus on ABM strategies targeting large enterprise or global trade businesses.
• Proven success in leading high-impact ABM campaigns for complex, multi-national companies, preferably within the trade finance or global commerce sectors.
• In-depth knowledge of global trade, particularly in U.S./UK and India/China markets, is highly desirable.
• Expertise in ABM platforms and marketing tools such as Demandbase, Terminus, Salesforce, or similar.
• Ability to build and maintain strong relationships with internal and external stakeholders, including senior sales leadership.
• Strong project management skills, with experience in managing complex marketing campaigns from conception to execution.
• Analytical mindset with the ability to interpret marketing data and optimize campaigns for maximum impact.
• Excellent communication and collaboration skills, with the ability to influence and drive results across teams.
• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

At Stenn, we believe that every team member deserves to feel like they belong. We foster a culture of inclusivity, respect, and collaboration where everyone's unique perspectives are valued. Join us and be part of a team where you can thrive and grow, both professionally and personally.

We appreciate the support recruitment agencies can provide, however our in-house team do not require any 3rd party assistance at this time.