2027 Audience Strategy & Marketing Summer Internship

Posted 4 Days Ago
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Auburn Hills, MI, USA
In-Office
Internship
Automotive
The Role
Supports audience strategy and marketing campaigns through customer behavior analysis, segmentation, reporting, competitive research, and campaign measurement. The intern helps document audience definitions and business requirements, prepares presentations and executive summaries, and collaborates with CRM, media, website, growth marketing, and analytics teams on personalized customer engagement initiatives.
Summary Generated by Built In
Job Summary & Responsibilities

This internship will follow an in-person model. Interns will be based at the Stellantis Headquarters and Technology Center in Auburn Hills, Michigan. Relocation assistance may be available for candidates who meet specific eligibility criteria. The internship program is scheduled to run from May through August 2027.   


STELLANTIS INTERNSHIP PROGRAM HIGHLIGHTS 

The Stellantis Internship Program offers a unique opportunity for highly motivated, innovative, and inspired individuals to work on challenging assignments where contribution, teamwork and communication are vital to the success of the organization. As a leading-edge company, we provide real world challenges and rewarding intern experiences to candidates from a variety of colleges and universities while providing a competitive salary.   


Interns will be assigned to a department based on the candidate's background and skill set. The assignments are project-oriented, meaningful to the department and allow the intern to provide valuable contributions. Interns experience a sense of personal accomplishment and learn about the corporate business culture through work assignments, structured activities, and exclusive intern networking events. Interns that demonstrate outstanding qualities may be invited back for a return internship the following summer or may be considered for full-time positions.    


Internship Benefits:   

  • Exposure to cutting-edge projects and technologies     
  • Collaborative work environment     
  • Mentorship from experienced professionals     
  • Networking opportunities with peers and leaders     
  • Skill development workshops and training sessions   
  • Paid US holidays   
  • Stellantis Employee Advantage Vehicle Discount Program   
  • Eligible interns may be able to participate in the Company Vehicle Employee Lease Program   

DEPARTMENT DETAILS    

About the Role  

The Audience Strategy & Marketing Intern will join the Customer Data Platform, Audience Strategy team supporting the development, analysis, and activation of audiences that power marketing campaigns across email, digital media, website personalization, and customer engagement initiatives. This internship provides hands-on exposure to customer data, audience segmentation, marketing analytics, and campaign measurement while working alongside cross-functional teams throughout Stellantis. 


 Key Responsibilities  

  • Support the Audience team in developing audience strategies for marketing campaigns.  
  • Assist with audience analysis by evaluating customer behaviors, demographics, engagement trends, and marketing performance metrics.  
  • Help prepare reports, presentations, and executive summaries that communicate audience insights and campaign results.  
  • Assist with documenting audience definitions, business requirements, and segmentation strategies.  
  • Conduct market, customer, and competitive research to identify opportunities for improved targeting and personalization.  
  • Collaborate with teams across CRM, Media, Website, Growth Marketing, and Analytics to support campaign planning and execution.  
  • Participate in team meetings, brainstorming sessions, and project discussions while contributing ideas and recommendations. 

What You’ll Gain  

  • Exposure to customer data, audience strategy, and marketing analytics in a large-scale enterprise environment.  
  • Hands-on experience supporting customer segmentation and personalized marketing initiatives.  
  • Understanding of how Customer Data Platforms (CDPs) and marketing technologies support business objectives.  
  • Opportunities to work with cross-functional teams across marketing, analytics, media, and digital channels.  
  • Mentorship from experienced professionals focused on customer intelligence, audience strategy, and data-driven marketing. 
Preferred Qualifications

BASIC QUALIFICATIONS: 

  • Pursuing a bachelor's degree or higher from an accredited college or university in Marketing, Advertising, or related field  
  • Proficient with Microsoft Office Suite applications 
  • Able to work full-time, 40 hours per week during the internship 
  • Willingness to relocate for internship, if applicable  
  • Completion of freshman year or higher at an accredited university by Spring 2027  
  • Authorized to work in the United States  

  PREFERRED QUALIFICATIONS: 

  • Strong interest in the automotive industry 
  • Interest in customer data, audience strategy, digital marketing, or data-driven decision making.  
  • Familiarity with customer segmentation, campaign measurement, or marketing strategy concepts.  
  • Experience developing presentations 
  • Strong written and verbal communication skills.  
  • Strong organizational and time-management skills.  
  • Ability to manage multiple priorities and work effectively in a team environment.  
  • Intellectual curiosity and a desire to learn about customer data, marketing technology, and audience activation.  
  • Leadership experience through academic projects, extracurricular activities, internships, volunteer organizations, or campus involvement. 

STELLANTIS DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP (e.g., H-1B, TN, STEM OPT, F-1, etc.) FOR THIS ROLE. IF YOU WILL REQUIRE SPONSORSHIP NOW OR IN THE FUTURE IN ORDER TO WORK IN THIS POSITION, PLEASE DO NOT APPLY.

Skills Required

  • Pursuing a bachelor's degree or higher from an accredited college or university in Marketing, Advertising, or a related field
  • Proficiency with Microsoft Office Suite applications
  • Ability to work full-time, 40 hours per week during the internship
  • Willingness to relocate for the internship, if applicable
  • Completion of freshman year or higher at an accredited university by Spring 2027
  • Authorized to work in the United States
  • Strong interest in the automotive industry
  • Interest in customer data, audience strategy, digital marketing, or data-driven decision-making
  • Familiarity with customer segmentation, campaign measurement, or marketing strategy concepts
  • Experience developing presentations
  • Strong written and verbal communication skills
  • Strong organizational and time-management skills
  • Ability to manage multiple priorities and work effectively in a team environment
  • Intellectual curiosity and willingness to learn about customer data, marketing technology, and audience activation
  • Leadership experience through academic projects, extracurricular activities, internships, volunteer organizations, or campus involvement

Stellantis Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stellantis and has not been reviewed or approved by Stellantis.

  • Pay Growth & Progression Contract-driven increases lifted hourly wages roughly 25% over 4.5 years and restored cost-of-living adjustments, pushing top rates near $42 per hour by the end of the agreement. Union hourly positions appear to have benefited most since the 2023 deal.
  • Affordable Benefits UAW-represented hourly workers pay no premiums and about 3% of total healthcare costs while receiving comprehensive medical, dental, vision, and wellness coverage. This creates materially lower out-of-pocket costs for represented hourly roles.
  • Retirement Support Post-2007 hourly hires receive a 10% employer 401(k) contribution and legacy workers saw defined-benefit improvements with retiree bonuses. Salaried roles also cite a 401(k) with employer match and contribution up to a maximum of 8%.

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The Company
HQ: Auburn Hills, MI
104,031 Employees

What We Do

Our storied and iconic brands embody the passion of their visionary founders and today’s customers in their innovative products and services: they include Abarth, Alfa Romeo, Chrysler, Citroën, Dodge, DS Automobiles, Fiat, Jeep®, Lancia, Maserati, Opel, Peugeot, Ram, Vauxhall and mobility brands Free2move and Leasys. Powered by our diversity, we lead the way the world moves – aspiring to become the greatest sustainable mobility tech company, not the biggest, while creating added value for all stakeholders as well as the communities in which we operate.

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