Teams at Ziff Davis

Lead execution and optimization of omnichannel CRM and marketing automation using Braze. Develop lifecycle strategies, manage complex campaigns, implement platform features, run A/B and multivariate tests, build reporting dashboards, and analyze results to drive retention, LTV, and conversion improvements across internal and client programs.

Execute, schedule, optimize, and deploy email campaigns; manage segmentation and database hygiene; set up automations and lifecycle journeys; collaborate with sales; track metrics and optimize performance to support the sales pipeline.

Lead and grow Humble Bundle's Tabletop RPG vertical by sourcing and closing deals with publishers and creators, structuring bundle promotions, managing partner relationships, coordinating cross-functional execution, tracking performance metrics, and attending industry events. Use market and community expertise to build compelling digital TTRPG product bundles and forecast sales.