Jobs at XY Planning Network

Own lifecycle marketing strategy and execution for member onboarding, benefit adoption, retention, reactivation, and expansion. Build automated and segmented campaigns across email, the member portal, and other channels; manage communications calendars and event campaigns; write brand-aligned copy; and use member data, testing, and analytics to optimize engagement, retention, reactivation, and lifetime value. Serve as the organization’s lifecycle marketing subject-matter expert while collaborating with Marketing, Sales, and other teams.