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Worth
Worth Leadership & Management
Frequently Asked Questions
Managers at Worth are expected to give employees the resources and guidance they need to succeed and keep growing. Anyone who needs help or direction can always ask a member of the management team, and that standard starts at the top.
Worth’s three founders, Sal Rehmetullah, Suneera Madhani, and Jacques Fu, remain in senior leadership as CEO, Chief Evangelist, and Chief AI Officer, so the people who built the company are also shaping how it’s managed.
At Worth, leaders share updates through monthly town halls, weekly CEO notes, 1:1 meetings with managers, department-wide standups, and twice-a-year company offsites. Employees highlight OKRs, written role expectations, and transparent planning docs as practices that make priorities visible. As a result, employees feel confident about priorities, report fewer surprises, and stay aligned with company goals.
From day one, orientation walks new hires through the org structure, who to reach for what, and how the business operates, so employees understand how the company fits together before they start on their own work.
Worth’s direction traces back to its founders. Sal, Suneera, and Jacques started the company in 2023 to rebuild SMB onboarding from the data layer up. As Sal has put it, “We started Worth because we lived this problem ourselves.”
That origin still guides the company: use data and digital intelligence to make financial access faster and fairer for small businesses and the institutions that serve them. Twice-yearly offsites and monthly town halls keep that direction visible by looking ahead at what’s next for the product and customers.
Worth’s leadership pairs founder-level conviction with deep industry experience. The three founders still lead the company, with Sal Rehmetullah as CEO, Suneera Madhani as Chief Evangelist, and Jacques Fu as Chief AI Officer, supported by a management team with extensive fintech, payments, and data experience.
The management approach emphasizes structure, clarity, and employee growth. Worth defines roles and expectations, provides comprehensive onboarding, supports training for AI adoption, and encourages knowledge sharing and cross-functional collaboration.
Managers hold regular development check-ins, and the company promotes from within, signaling a leadership style that invests in employee growth while scaling a fast-moving business.
Worth Employee Perspectives
What if you could revolutionize the onboarding process for business financial services? Join us in an inspiring conversation with Sal Rehmetullah, co-founder of Worth, as he shares his incredible journey from a Pakistani immigrant in Dallas to a trailblazer in the payments industry. Growing up in a family of serial entrepreneurs, Sal’s entrepreneurial spirit was nurtured from a young age. He walks us through his academic pursuits and early career in equity research and consulting, before highlighting the impressive growth of Stacks Payments, which he co-founded with his sister. Discover the inspiration behind Worth and how it’s set to transform the onboarding experience for SMBs by integrating services like bank verification, KYB, and identity verification into a seamless solution.
In this episode, we also explore the future of payments and fintech, predicting a shift towards consumer-like experiences for SMBs fueled by digitization and AI. Sal shares his vision for building a legacy in payments, emphasizing diversity and inclusion in lending practices and aiming to create a business credit score system as impactful as FICO. Get a glimpse into Sal’s personal aspirations, from fostering talent to possibly owning an NBA team, underscoring his belief in the unifying power of sports. Don’t miss out on this episode packed with forward-thinking insights and inspirational stories from one of the industry’s most dynamic figures.
In this episode of The City Playbook, Orlando Economic Partnership (OEP) President & CEO Tim Giuliani sits down with Sal Rehmetullah, co-founder of Stax and now co-founder and president of Worth AI, to talk about entrepreneurship, reinvention, and why he continues to build — and invest — in Orlando.
Sal shares the story behind creating the Orlando region’s first unicorn, Staxx, a fintech company that started with a small local team and grew to more than 500 employees before its billion-dollar acquisition. After the exit, Sal could have built his next company anywhere — but chose to stay in Orlando, launching Worth AI with his sister and business partner, Suneera Madhani, to revolutionize how small businesses access credit.
“We wanted to do it here again,” Sal says. “Orlando gave us the foundation, the talent, and the community that believed in us. We feel loyal to this city and want to help put it on the map.”
The conversation goes beyond business, touching on Orlando’s growing startup ecosystem, its collaborative culture, and what makes the region such fertile ground for innovators. Sal also shares his vision for the city’s future — one where downtown continues to evolve into a more walkable, connected destination filled with local restaurants, public spaces, and experiences that attract both talent and investment.
His story captures the spirit of Orlando 2045 — a region working together to build a globally competitive economy rooted in innovation, inclusion, and community.
Suneera Madhani
Founder and CEO, Worth
Suneera Madhani's resume is one of the few in Central Florida that can tout building a billion-dollar fintech unicorn from scratch, exiting it and then starting a new venture with similar promise.
Madhani catapulted into the spotlight in Central Florida by turning Stax, a financial technology firm that provides services such as payment processing and invoicing, from a local startup founded in 2014 under the name Fattmerchant into an industry giant processing more than $30 billion in payments by the time she exited in 2023. She built the venture alongside her brother, Sal Rehmetullah.
A year after exiting Stax, Madhani and Rehmetullah launched Worth, an AI-powered onboarding and underwriting platform designed to help banks, lenders and fintechs speed up loans for small and midsize businesses. The company has continued Madhani's streak of fast-growing ventures.
"I built it with my brother, which means I built it with my whole family, the way it always has been," Madhani wrote on LinkedIn. "We're scaling toward our next exit."
Founder Profile
Suneera Madhani | Worth
Recognized for securing $25 million in seed funding and adding 30 new full-time employees for the AI-powered underwriting and onboarding platform.
Company Information
Industry: Financial Services
Location: Orlando, Florida
Leadership: Suneera Madhani
Website: https://worthai.com
What People Are Saying About Worth
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Strategic Vision & Planning: Public materials consistently position Worth as an end-to-end AI platform for SMB onboarding, underwriting, and risk management, with a clear shift toward automation and decision intelligence. Feedback suggests leadership has maintained a coherent narrative across company positioning, leadership actions, and a 2026 outlook.
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Purposeful Goal Setting: Company communications outline explicit 2026 priorities—deepen customer adoption, scale the team, and build product capabilities—while stating the overall direction has not changed. This indicates near-term focus and sequencing tied to the broader strategy.
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Resource Support: Leadership added senior roles (CDO, CTO, COO) explicitly to support the next phase of product innovation, data integrity, and operational scale. These targeted hires indicate resourcing aligned to the strategy.
Worth's Benefits
Defined policies promoting a professional, respectful workplace
Defined values and mission statements
Hosts in-person all-hands meetings
