Jobs at The WNET Group

The Digital Media Sales Lead develops revenue-generating strategies for digital buys and partnerships, managing client relationships and campaign execution while achieving sales goals.

Supports multi-channel digital fundraising campaigns across email, web, social media, and other platforms. Responsibilities include campaign coordination, content writing and editing, production, audience segmentation, testing, EveryAction administration, data hygiene, performance analytics, reporting, and optimization. The role collaborates with internal teams, vendors, and development operations while building expertise in Salesforce, EveryAction, digital fundraising practices, and emerging tools.

Provides high-level administrative, scheduling, communications, board, stakeholder, and project coordination support to the President and CEO. Manages calendars, travel, correspondence, presentations, confidential records, executive office operations, and strategic initiatives. Serves as a liaison with board members, senior leaders, donors, government officials, and external stakeholders while exercising discretion, judgment, and professionalism.

The Digital Media Sales Lead develops revenue strategies, responds to agency requests, manages digital media campaigns, and builds client relationships to achieve sales goals.

Support major and planned giving by managing donor recognition, soliciting and stewarding major donors, maintaining Salesforce data and dashboards, preparing proposals and donor communications, coordinating events, and reconciling forecasts with Finance.

Lead digital growth and audience retention through 360° campaigns and the "Stretch and Serve" strategy. Manage paid and organic tactics across Meta, TikTok, YouTube, and Google, set ad budgets, analyze performance against KPIs, pivot within six-week windows, and grow Gen Z/Gen Alpha audiences. Collaborate with creators and internal teams to amplify content.

The Digital Media Sales Lead develops strategies for digital media sales, pitches to clients, manages campaigns, and maintains client relationships while achieving revenue goals.

Lead digital growth and audience retention by designing and executing 360-degree campaigns for pillar programming. Manage ad strategy and budgets across Meta, TikTok, YouTube, and Google Ads, analyze performance against KPIs, and pivot within six-week sunset windows. Build tactics to acquire Gen Z and Gen Alpha on emerging platforms and amplify creator partnerships via paid and organic channels.