The Senior Audience Engagement Specialist is the lead architect for ALL ARTS’ digital growth and audience retention. Tasked with the "Stretch and Serve" strategy, this role will design and execute sophisticated digital campaigns to reach younger, diverse audiences while maintaining the prestige of our core brand. This role will leverage both organic engagement tactics and data-driven paid advertising.
Specific responsibilities include:
- Design and manage 360-degree digital campaigns for "pillar" programming (e.g., Museum Club, Ballerina Book Club), ensuring a cohesive journey from discovery to deep engagement.
- Direct the strategy and budget for digital ad campaigns (Meta, TikTok, YouTube, Google Ads) to drive traffic and increase brand awareness.
- Analyze campaign performance against KPIs and pivot strategies if content formats aren't hitting growth targets within the 6-week "sunset" window.
- Execute the "Stretch and Serve" model, specifically building tactics to acquire Gen Z and Gen Alpha audiences on emerging platforms.
- Collaborate closely with the ALL ARTS team to maximize creator-led content partnerships, ensuring creator collaborations are amplified through paid and organic boosts.
- Other relevant duties, as assigned.
Qualified candidates will have:
- Minimum 5 years of experience in digital marketing, preferably within the media, arts, or entertainment sectors.
- Proven track record of managing digital ad budgets across Meta Business Suite, Google Ads, and TikTok Ads Manager.
- Expert-level knowledge of Google Analytic, platform native insights, and social listening tools.
- Ability to translate complex data into actionable insights for the creative and production teams.
This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.
The WNET Group
825 Eighth Avenue
New York, NY 10019-7435
www.wnet.org
It is the policy of WNET not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, veteran status or any classification protected by law.
The WNET Group offers competitive salaries, excellent benefits, and a supportive working environment. Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The compensation range for this position is $68,000 - $72,000. Internal equity considerations will be reviewed before making a final offer.
Skills Required
- Minimum 5 years of experience in digital marketing
- Experience within media, arts, or entertainment sectors
- Proven track record managing digital ad budgets across Meta Business Suite, Google Ads, and TikTok Ads Manager
- Expert-level knowledge of Google Analytics, platform native insights, and social listening tools
- Ability to translate complex data into actionable insights for creative and production teams
What We Do
Welcome! We’re the home of PBS stations THIRTEEN and WLIW21, network NJ PBS, and Long Island’s only NPR station WLIW-FM. Through our ALL ARTS 24/7 multi-platform arts and culture hub, our broadcast channels, three cable services (THIRTEEN PBSKids, Create and World), the NJ Spotlight News newsroom and online streaming sites, we bring quality arts, education, news and public affairs content to millions of our tri-state neighbors each month. We’re proud to produce and present a wide range of Emmy- and Peabody Award-winning public media series. Our national PBS shows include Nature, American Masters, Great Performances, Cyberchase, Secrets of the Dead, PBS NewsHour Weekend and Amanpour and Company. Local shows include MetroFocus, NJ Spotlight News with Briana Vannozzi and NYC-ARTS. And through our Long Island-based NPR station 88.3 WLIW-FM, we’re excited to bring listeners shows like Long Island Morning Edition, The Afternoon Ramble and Heart of the East End, to name a few. In addition to our documentaries, kids’ shows, web series, podcasts and news and cultural offerings, we also produce the multi-platform initiatives Chasing the Dream: Poverty and Opportunity in America, Peril & Promise: The Challenge of Climate Change and Exploring Hate: Antisemitism, Racism and Extremism. We’re public media. We’re Media Made Possible by All of You. We’re The WNET Group.
