Teams at Westman Atelier

Leads Westman Atelier’s global education strategy across markets and luxury retail partners. Develops artistry, product, service, and selling education; facilitates workshops and masterclasses; builds train-the-trainer programs; creates instructional and digital content; partners with marketing, product, sales, events, and retailers; analyzes performance gaps; coaches field teams; manages education calendars, gratis forecasting, measurement systems, and market visits.

Processes and tracks manual and EDI purchase orders, acknowledgments, shipping notices, invoices, and retail portal fulfillment. Monitors open orders, shipment details, tracking, invoices, and compliance disputes across wholesale and international accounts. Troubleshoots EDI errors, maintains accurate order data, coordinates with internal teams and retailers, and supports process improvements and workflow automation within NetSuite and EDI systems.

Leads Westman Atelier’s global beauty education strategy, translating Gucci Westman’s artistry and clean-luxury philosophy into scalable product, artistry, service, and selling training. Develops masterclasses, digital learning content, train-the-trainer programs, retailer education, service tools, and launch materials. Partners with marketing, product, sales, events, and retail teams to improve field execution, customer experience, selling performance, and retention. Oversees education planning, gratis forecasting, measurement, market visits, coaching, and international training initiatives.