About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
We are seeking an experienced and creative Marketing Manager for our EMEA region to drive global brand growth, regional execution, and consumer engagement. In this role, you lead end-to-end 360 marketing strategies spanning experiential marketing, paid social, digital media, and retail activations to build brand equity and foster a loyal consumer community across key regional markets. The ideal candidate brings a background in prestige beauty, cosmetics or luxury brand management, with a track record of driving cross-functional alignment between global brand teams and regional retail partners (e.g., Sephora). This role will report directly to the GM, EMEA with a dotted line to HQ Marketing team.
Responsibilities:
Global Brand Consistency & 360 Strategy
- Own and execute 360 global marketing strategies across all consumer touchpoints, ensuring consistent brand voice, visual identity, and positioning online and in-store.
- Partner with Product Development, Creative, and Brand teams to translate core brand stories into localized marketing campaigns.
- Prepare and present Brand Marketing objectives, strategies, and plans to regional retailers.
- Monitor global consumer trends, competitor landscapes, and regional market insights to continuously optimize marketing activations
Experiential Marketing & Event Activation
- Lead regional experiential marketing projects, including high-impact pop-ups, brand activations, influencer events, and press launches across major markets (e.g., London, Paris, Madrid, Milan).
- Oversee event concept design, budget management, agency selection, vendor negotiation, and post-event ROI analysis
Media & Social Strategy
- Collaborate with internal digital teams and external agency partners to drive paid media strategies (social, search, display) aligned with commercial retail objectives.
- Work closely with Social media and Influencer Marketing to amplify campaign messaging, foster community engagement, and optimize user-generated content
Retail Partner Co-Marketing & Activation
- Build joint co-marketing plans with key global retail partners (e.g., Sephora), aligning on window animations, visual merchandising, sampling programs, and CRM campaigns.
- Deliver localized toolkits, digital assets, and guidelines to ensure flawless campaign execution across multi-brand retail environments.
Requirements:
- Bachelor’s degree in Marketing, Business Administration, Brand Management, or related field.
- 5-7 years of progressive marketing experience in prestige beauty, cosmetics or luxury brand management, with specific expertise in global consumer marketing.
- Deep understanding of the beauty ecosystem, multi-brand retail distribution (e.g., Sephora), and international market dynamics across Europe, and emerging markets.
- Proven track record of planning and executing large-scale experiential marketing events and integrated digital/social campaigns.
- Strong proficiency in budget management, cross-functional leadership, agency management, and digital/analytical reporting
- Excellent communication and stakeholder management skills, with the ability to build relationships and influence cross-functionally, and with external agencies and retail partners.
- Professional fluency in English, French; additional European languages are a plus.
- Highly process-driven, detail-oriented, and organized, with proven ability to manage multiple initiatives concurrently.
- Ability to combine big-picture strategic planning with creative execution.
- Thrives in fast-paced, high-growth, and culturally diverse environments
Skills Required
- Bachelor's degree in Marketing, Business Administration, Brand Management, or a related field
- 5-7 years of progressive marketing experience in prestige beauty, cosmetics, or luxury brand management
- Specific expertise in global consumer marketing
- Deep understanding of the beauty ecosystem and multi-brand retail distribution
- Knowledge of international market dynamics across Europe and emerging markets
- Track record planning and executing large-scale experiential marketing events
- Track record executing integrated digital and social campaigns
- Proficiency in budget management, cross-functional leadership, agency management, and digital or analytical reporting
- Excellent communication and stakeholder management skills
- Professional fluency in English and French
- Ability to manage multiple initiatives concurrently in a fast-paced environment
- Additional European languages
What We Do
Founded in 2018 by professional makeup artist Gucci Westman. For Westman, there are three vital signs of modern beauty: luxury, efficacy, and clean, consciously-crafted ingredients. For her first makeup line, she combines supremely buttery, rich textures with the best plant-based active ingredients. The ultimate naturally beautiful complexion — now available to everyone. We are creating a new standard in luxury that we like to call consciously crafted beauty. Consciously crafted beauty means a transparent and thoughtful approach to innovation that recognizes modern needs, balancing ethical beauty standards with science, technology and product performance. It means we are always evolving and learning. And it means we are passionately committed to products formulated with integrity. We believe makeup should do more than enhance — it should calm, nourish and balance. Westman Atelier ingredients are thoroughly and thoughtfully curated by both artist and chemist so you can enjoy skin-benefiting, non-toxic makeup that performs at the highest possible standard. Our commitment is to constantly review, research and reassess our ingredients as fresh information comes to light — in the meantime, we’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. And we promise never to use, parabens, PEGs, phthalates and many other harmful chemicals. Feel good about your skin from the inside out.
