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AdTech • Big Data • Digital Media • Marketing Tech
Own paid acquisition for RoadWarrior across Google Search, Google and Apple app campaigns, and Meta. Optimize mobile and web funnels for trials, subscriptions, Teams signups, CAC, retention, LTV, and cohort ROAS. Manage conversion tracking, billing reconciliation, creative testing, attribution, reporting, and budget allocation across channels. Use AI tools for copy, visuals, and creative analysis.
AdTech • Big Data • Digital Media • Marketing Tech
Build and lead a creator content program from the ground up, recruiting and managing 50+ creators while producing 300+ UGC ad variations monthly. Develop briefs, hooks, scripts, and shot lists; analyze paid-media performance; and scale winning creative across Meta, TikTok, and YouTube. Establish systems for creator management, payments, rights, reviews, and asset tracking. Film, edit, and publish proof-of-concept content when needed.
AdTech • Big Data • Digital Media • Marketing Tech
Own full-cycle, net-new enterprise sales for the MapQuest mapping platform. Build outbound pipeline across targeted verticals, sell location APIs and SDKs to technical executives, manage technical evaluations and proofs of concept, negotiate enterprise contracts, and close multi-year deals. Partner with Solutions Architecture, procurement, product, and company leadership while providing market feedback. This is a remote individual-contributor role with prospect and event travel.
