Strava
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Own and improve Strava’s end-to-end quote-to-cash operating system, from commercial opportunity through contracting, delivery, billing, and revenue recognition. Lead cross-functional transformation across Sales, RevOps, Legal, Finance, IT, Product, and other teams. Redesign workflows, integrate business systems including HubSpot and Ironclad, establish operational KPIs, improve handoffs, and manage the transformation roadmap supporting business growth.
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Leads consumer brand communications across the Americas, developing strategies and campaigns that increase brand and product awareness through earned media. Manages PR agency resources, media relationships, spokespeople, influencers, storytelling, and communications materials. Uses data to identify trends and create newsworthy moments, while supporting team development and preparing executives for media and speaking engagements.
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Owns end-to-end delivery of sponsored campaigns across EMEA, from signed contract through launch, live performance, and partner recap. Responsibilities include campaign planning, internal tool setup, copy and creative briefs, localization, quality assurance, performance monitoring, optimization recommendations, stakeholder communication, contractor management, and process improvement. The role partners closely with Account Managers and manages multiple concurrent campaigns, formats, and stakeholders.
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Protect Strava’s applications, infrastructure, networks, and data by designing secure architectures, embedding automated security controls into CI/CD and infrastructure-as-code deployments, managing vulnerabilities, and coordinating incident response. The role includes threat modeling, architecture reviews, cloud and container security, vulnerability triage, remediation validation, and partnership with engineering and infrastructure teams across US and EU environments.
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Own flagship brand campaigns end to end, from briefing through execution, measurement, and leadership reporting. Develop integrated campaigns across paid media, organic social, influencer marketing, and partnerships. Partner with Product Marketing and Athlete & Community Partnerships, direct external agencies and creators, contribute to the brand platform launch, and use performance and brand health data to guide investment decisions.
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Leads technical accounting and SEC reporting, including complex transaction analysis, accounting memos, 10-K and 10-Q filings, disclosures, audit coordination, and policy development. Partners with Legal, FP&A, Revenue Accounting, auditors, and counsel to resolve accounting issues, anticipate regulatory changes, and maintain compliance. Manages and develops a direct report while establishing strong technical accounting controls and processes.
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Build and improve account security and privacy systems across iOS, Android, web, and backend services. Responsibilities include sign-up, login, password management, account recovery, privacy controls, monitoring authentication metrics, collaborating with Product, Security, Trust & Safety, and Legal, and participating in design reviews, code reviews, and on-call rotations.
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Designs and operates scalable data pipelines, ingestion and transformation frameworks, domain data models, warehouses, and data lakes. The role improves data quality, observability, governance, privacy, GDPR workflows, reliability, and cost efficiency. It develops reusable engineering tooling and partners with data, software, security, privacy, infrastructure, and science teams to establish scalable data architecture and production standards.
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Lead Strava’s subscription strategy and roadmap, improving free-to-paid conversion, retention, renewals, and lifetime value. Design and evaluate experiments across pricing, packaging, messaging, and value positioning. Partner with engineering, design, analytics, research, and marketing to deliver strong user experiences, track subscription health metrics, and communicate results and trade-offs to leadership.
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Own the invoice-to-pay cycle for assigned entities across multiple currencies, including invoice processing, PO matching, payment runs, exception resolution, vendor communication, employee expenses, card reconciliation, and AP month-end close support. The role also involves reviewing aging, supporting accruals and reconciliations, and identifying process improvements in a hybrid Dublin-based Accounts Payable team.
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Lead the Privacy and Login team while remaining 60/40 hands-on. Own sign-up, login, password management, account recovery, privacy controls, and cross-platform account experiences across iOS, Android, and web. Set the technical roadmap, improve login and recovery metrics, partner with Product, Security, Trust & Safety, and Legal, and establish engineering best practices, operational excellence, inclusion, and mentorship.
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Lead measurement and causal inference strategies for complex product and marketing initiatives. Apply experimental and quasi-experimental methods, including geo testing, difference-in-differences, instrumental variables, and synthetic controls, to evaluate business outcomes. Investigate root causes of product and business performance, develop novel statistical approaches, advise data science and analytics teams, and communicate findings to technical and executive stakeholders.
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Lead data science measurement strategy for Strava’s production ML products. Define evaluation frameworks, offline and online metrics, quality standards, experimentation, monitoring, drift detection, and validation strategies. Identify AI/ML opportunities, translate ambiguous business needs into initiatives, and guide machine learning engineers and cross-functional partners toward high-impact improvements in data and model quality.
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Owns the bridge between Product Marketing and Lifecycle Marketing for retention-focused go-to-market launches. Responsibilities include scoping briefs, defining audiences and success metrics, designing A/B tests, managing cross-functional launch execution, building and QAing campaigns in Iterable, Braze, and Kevel, analyzing results, and developing repeatable campaign playbooks.
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Leads a backend engineering team responsible for Strava’s subscription and payment infrastructure and user-facing products. Owns the technical roadmap, architecture, reliability, incident response, and delivery of critical systems. Remains hands-on with coding and technical design while hiring, coaching, and developing engineers. Partners with product, design, accounting, and marketing to prioritize work and balance platform investment with product delivery.
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Leads a 12-person engineering team responsible for Strava’s social and community features. Sets technical and product direction, owns the engineering roadmap, partners with Product and Design, makes technical trade-offs, ensures system reliability and scalability, hires talent, and develops managers and senior engineers.
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The Senior Machine Learning Engineer at Strava will develop and optimize machine learning models for fitness applications, ensuring system scalability, collaborating across teams, and driving innovations using large datasets.
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Own strategy and roadmap for ranking, recommendations, and personalization. Partner with ML engineering and data science to productize models, build experimentation and measurement frameworks, prioritize GenAI/ML opportunities, and align cross-functional stakeholders to deliver impactful athlete-facing features.
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The Staff AI Engineer will design and build the GenAI platform for Strava, enabling product teams to deploy AI features effectively, utilizing extensive datasets and ensuring reliability and performance.
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Lead and set design direction across SF product verticals (engagement, growth, platform integrity). Manage and develop a team of five designers, contribute hands-on craft work, partner with PM and Engineering on product strategy, run design reviews, and advance design systems and standards.



