Sprout Social Mission, Purpose & Impact

Sprout Social’s work helps brands create more meaningful connections with the people they serve. By giving organizations the tools to tell human stories, engage directly with customers and communicate their unique voice through social media, employees contribute to technology designed to strengthen how brands and audiences connect.

“Sprout is unique in the sense that it is exciting both as a platform and as a company. Social media is the fastest way for brands to tell human stories, connect with customers and showcase their unique voice directly to their target audience. Sprout stands out by offering a comprehensive solution — everything a brand needs for social, all under one umbrella, which is rare.”

Sprout Social sees its role in social media as an opportunity to make digital experiences more accessible and inclusive. By building accessibility into its own platform and giving customers tools that make inclusive content easier to create and manage, Sprout can extend that impact beyond its own users to the broader audiences its customers serve.

“We are uniquely positioned to move the needle on accessibility in digital marketing overall. As a software company, it’s our responsibility to offer a foundational accessible user experience in our product. And as a leader in social media management, we’re uniquely positioned to encourage our customers to think about inclusive content — making it easier for them to manage their image alt tags or video SRT caption files.”