Samba TV Benefits Overview

Executes ad effectiveness studies, analyzes media measurement data, and presents actionable insights to publishers and advertising platform clients. Manages 3–5 accounts, develops reports on advertising metrics, supports sales positioning, collaborates with analysts and product teams, and maintains client relationships while ensuring accurate, timely deliverables.

The Marketing Scientist will analyze internal and external data to generate insights, benchmarks, research, and narratives that power content, thought leadership, sales enablement, and executive storytelling. Responsibilities include managing a content insights backlog, validating data, partnering with marketing and analytics teams on segmentation, testing, and attribution, and managing research and data vendors. The role requires translating complex analysis into compelling visual and written content while promoting evidence-based decision-making across marketing.

Executes ad effectiveness studies, analyzes media measurement data, and translates findings into actionable client insights. Manages publisher and advertising platform accounts, develops and presents reports on advertising metrics, supports sales presentations, collaborates with analysts and product teams, and maintains client relationships while identifying opportunities to improve measurement methodologies and processes.