What You'll Do
- Content Strategy & Execution
- Build and lead a high-performing content engine, our editorial newsroom, leveraging Samba’s cross-screen media intelligence.
- Drive a focused content strategy aligned with launches, GTM priorities, and audience needs.
- Produce high-impact, multi-format content (reports, visuals, articles, social, case studies, videos, enablement).
- Translate complex data and AI/ML concepts into clear, snackable narratives.
- Create repeatable storytelling frameworks around cross-screen insights, measurement, AI audiences, and ad effectiveness.
- Own the content calendar end-to-end for timely, high-quality output.
- Collaborate with data science, product, and engineering for accuracy and clarity.
- Thought Leadership & Brand Storytelling
- Position Samba as the leader in AI-driven advertising, cross-screen measurement, and the future of streaming.
- Partner with PR/Comms on executive thought leadership, media narratives, and analyst/conference content.
- Identify content opportunities from trends, competition, customer insights, and internal innovation.
- Ensure narrative consistency across touchpoints and develop strong customer stories that demonstrate ROI.
- Social & Distribution
- Manage and optimize distribution across LinkedIn, X, and other channels.
- Lead social strategy to amplify thought leadership and product news.
- Monitor engagement and performance to refine content decisions
- Collaborate with Digital Marketing to support GEO, SEO, SEM, and paid promotion.
Who You Are
- 7–10+ years in content marketing; bonus if in ad tech, martech, data platforms, or SaaS.
- Comfortable and excited about creating content topics around AI/ML, data science, predictive analytics, and AI-driven marketing.
- Hands-on use of AI tools (e.g., GPT, Claude, autonomous agents, orchestration frameworks).
- Can work independently driving projects end-to-end, while also managing a team of high - performers.
- Exceptional writer/storyteller able to simplify technical concepts for varied audiences.
- Full-stack creator for visual form content, long-form reports, and social posts
- Curious, collaborative, and effective across Product, Sales, Marketing, and Exec teams.
- Learns quickly and thrives in fast-changing environments.
- Bias for action—ships, learns, iterates.
- Writes in a clear, human, on-brand voice.
- Comfortable speaking at conferences.
- BA in Marketing, Communications, Journalism; advanced degree a plus.
Skills Required
- 7-10+ years in B2B tech content marketing
- 5+ years in ad tech, martech, data platforms, or SaaS
- Experience creating content on AI/ML, data science, predictive analytics
- Strong understanding of programmatic advertising
- Exceptional writer able to simplify technical concepts
- Skilled at producing mobile-first content
- Agency or brand-side experience
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers. Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better. Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
