The Role
Lead and elevate Samba TV's content strategy, producing impactful narratives around AI and advertising. Collaborate cross-functionally to ensure brand storytelling and optimize content distribution for engagement.
Summary Generated by Built In
Samba TV tracks streaming and broadcast video across the world with our proprietary data and technology. We are on a mission to fundamentally transform the viewing experience for everyone. Our data enables media companies to connect with audiences for new shows and movies, and enables advertisers to engage viewers and measure reach across all their devices. We have an amazing story with a unique perspective on culture formed by a global footprint of data and AI-driven insights.
Samba is looking for a Director of Content Marketing to lead and elevate our content strategy end-to-end. In this role, you will build a high-performing content engine, our own editorial newsroom, powered by Samba’s unmatched media intelligence across TV, web, and emerging platforms. You’ll shape the stories that define our brand, showcasing our industry-leading TV and digital viewership data, AI/ML innovations, agentic workflow solutions, and next-generation ad tech products.
As a senior leader operating at the intersection of advanced AI technology and programmatic advertising, you will translate complex data science concepts into clear, compelling content that engages advertisers, agencies, publishers, and technology partners. You will own the full content lifecycle from ideation to distribution, while partnering closely with Product Marketing, PR, Sales, Technical teams, and executive leadership to ensure alignment and impact across the organization. Deliverables will depend on your storytelling skills and ability to project manage creation of snackable quick visual bites of insights (charts, infographics, etc), as well as shorter reports.
WHAT YOU'LL DO
- Content Strategy & Execution
- Build and lead a high-performing content engine, our editorial newsroom, leveraging Samba’s cross-screen media intelligence.
- Drive a focused content strategy aligned with launches, GTM priorities, and audience needs.
- Produce high-impact, multi-format content (reports, visuals, articles, social, case studies, videos, enablement).
- Translate complex data and AI/ML concepts into clear, snackable narratives.
- Create repeatable storytelling frameworks around cross-screen insights, measurement, AI audiences, and ad effectiveness.
- Own the content calendar end-to-end for timely, high-quality output.
- Collaborate with data science, product, and engineering for accuracy and clarity.
- Thought Leadership & Brand Storytelling
- Position Samba as the leader in AI-driven advertising, cross-screen measurement, and the future of streaming.
- Partner with PR/Comms on executive thought leadership, media narratives, and analyst/conference content.
- Identify content opportunities from trends, competition, customer insights, and internal innovation.
- Ensure narrative consistency across touchpoints and develop strong customer stories that demonstrate ROI.
- Social & Distribution
- Manage and optimize distribution across LinkedIn, X, and other channels.
- Lead social strategy to amplify thought leadership and product news.
- Monitor engagement and performance to refine content decisions
- Collaborate with Digital Marketing to support SE- O, SEM, and paid promotion.
WHO YOU ARE
- 7–10+ years in B2B tech content marketing; 5+ in ad tech, martech, data platforms, or SaaS.
- Strong understanding of programmatic advertising, identity, clean rooms, measurement, and attribution.
- Experience creating content on AI/ML, data science, predictive analytics, and AI-driven marketing.
- Hands-on use of AI tools (e.g., GPT, Claude, autonomous agents, orchestration frameworks).
- Senior-level IC who independently drives projects end-to-end.
- Exceptional writer/storyteller able to simplify technical concepts for varied audiences.
- Full-stack creator across visuals, long-form, social, technical content, and enablement.
- Skilled at producing mobile-first, instantly scannable insights.
- Data-driven, using analytics to guide strategy.
- Experience partnering with PR on media relations and executive visibility.
- Strategic thinker who executes with high quality and speed.
- Curious, collaborative, and effective across Product, Sales, Marketing, and Exec teams.
- Learns quickly and thrives in fast-changing environments.
- Passionate about ad tech, AI, streaming/TV, and privacy trends.
- Bias for action—ships, learns, iterates.
- Writes in a clear, human, on-brand voice.
- Ad tech expertise from top Ad Tech companies.
- Background creating content for AI/ML products or data science teams.
- Knowledge of CTV, streaming economics, and TV measurement.
- Agency or brand-side experience.
- Comfortable speaking at conferences.
- BA in Marketing, Communications, Journalism; advanced degree a plus.
- Technical & Tool Proficiency
- AI content tools (Claude, ChatGPT, Jasper, Writer.com).
- Marketing tech such as HubSpot, Salesforce, GA, SEMrush/Ahrefs.
- CMS platforms (WordPress, Contentful).
- Design collaboration tools (Figma, Canva, Adobe).
- Project management software (Asana, Monday, Jira).
- Strong grasp of SEO and multi-channel distribution.
Samba TV expects to offer a base salary between $170,000 - $180,000 per year for roles to be performed in New York or California; actual base salary offered will depend on various factors, including but not limited to, location, experience, and performance. Base salary is just one component of Samba TV’s total compensation package for employees. Other rewards may include bonuses, short-term incentives, and long-term incentives. In addition, Samba provides health insurance, wellness offerings, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO), and other employee benefits.
Samba TV is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We strive to empower connection with one another, reflect the communities we serve, and tackle meaningful projects that make a real impact.
Samba TV may collect personal information directly from you, as a job applicant, Samba TV may also receive personal information from third parties, for example, in connection with a background, employment or reference check, in accordance with the applicable law. For further details, please see Samba's Applicant Privacy Policy. For residents of the EU , Samba Inc. is the data controller.
Top Skills
Adobe
Ahrefs
Ai Tools
Asana
Canva
Claude
Contentful
Figma
Ga
Gpt
Hubspot
JIRA
Monday
Salesforce
Semrush
Wordpress
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The Company
What We Do
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous growth in content choices, and viewing platforms that allow us to watch anything, anytime, on any screen, has actually made it harder for viewers to discover and keep up with all the great programming available. It’s also more competitive for content providers to keep your attention, and for marketers to make strong, measurable connections with their target consumers.
Technology that improves the viewing experience, enables content discovery, and addresses audience fragmentation across screens will strengthen television’s business model and relevance to consumers. Data is at the center of any solution to make TV better.
Samba TV's technology is built into Smart TVs and easily maps to smart phones and tablets. By recognizing what's on screen, Samba TV learns what viewers like and using machine learning algorithms, enables discovery of shows and actors in a whole new way. Likewise, our data and measurement products are transforming the way stakeholders across the media landscape are thinking about their business. Given the dramatic growth in streaming services, connected devices, time-shifting, and multi-screen viewership, our data products solve real problems and create a meaningful competitive advantage for our clients.
