What's the Company Culture Like at Rocket?

Rocket’s culture is built around ownership, integrity, experimentation, collaboration and a shared mission to “Help Everyone Home.” Instead of relying only on traditional corporate values, Rocket uses a set of guiding philosophies called ISMs to establish how team members make decisions and work together. Principles such as “Do the right thing,” “We are the ‘they,’” “Simplicity is genius” and “Launch and learn” encourage employees to take responsibility, solve problems, simplify complicated processes and learn through action. 

• The ISMs are designed to influence everyday work, not just define values on paper: They are referenced in company meetings, product and strategy planning and conversations between employees and leaders. One UX researcher who initially expected them to fade after onboarding said the “ISMs are truly embedded into the Rocket culture,” explaining that they influence how teams learn from one another, explore ideas and solve problems.
• Employees are expected to take ownership: The “We are the ‘they’” philosophy emphasizes that employees should see themselves as responsible for improving a situation rather than waiting for someone else to fix it. That expectation is reflected in employee feedback: 89% say people at Rocket are given a lot of responsibility.
• Experimentation is built into how teams work: “Launch and learn” encourages employees to think big, start small and iterate quickly. A Rocket UX researcher described having the freedom to explore alternatives rather than needing every answer before beginning a project, creating room for curiosity and new approaches to problem-solving.
• Belonging and collaboration are measurable parts of the employee experience: Rocket’s 2024 engagement survey had an 87% participation rate, with 86% of team members saying they could be their authentic selves at work and 80% reporting a sense of belonging. About 30% participated in at least one Team Member Resource Network, which are designed to build connection and learning across the organization.
• Community involvement is deeply connected to the culture: Rocket reports more than $246 million contributed to community organizations and programming and more than 1.18 million volunteer hours nationwide. Its 2024 reporting also found that 93% of employees supported the ways Rocket contributes to communities and 77% participated in volunteering or giving activities.
• External signals:
  • Employees overwhelmingly feel welcomed: 91% say people are made to feel welcome when they join Rocket. (Great Place To Work)
  • Employees connect positively with Rocket’s community focus: 90% say they feel good about the ways the company contributes to the community. (Great Place To Work)
  • Overall culture sentiment remains strong: 82% of employees say Rocket is a great place to work, compared with 57% at a typical U.S. company. (Great Place To Work)
  • The culture continues to receive national recognition: Rocket ranked No. 23 on Fortune’s 2026 100 Best Companies to Work For, with employee feedback highlighting trust, innovation, collaboration and opportunities to make an impact. (Fortune; Great Place To Work)

Bottom line: Rocket’s culture centers on giving employees clear principles while also encouraging them to take ownership, experiment and continuously improve. Its ISMs create a common language across teams, while strong employee scores around responsibility, belonging, welcoming new hires and community impact suggest those cultural ideas translate into the day-to-day employee experience.