Product Line Growth:
Winter 2025 releases (e.g., a no‑code campaign builder and new geo‑compliance features) and a 2025 recap/2026 preview indicate continued expansion of datasets, integrations, and solutions. The launch of Location OS and a full Maps Platform further broaden the offering across Engage, Protect, and Optimize.
Strategic Partnerships:
Integrations with Braze, Airship, Iterable, mParticle, Segment, Amplitude, and AWS, along with highlighted partnerships like Bloomreach and a LexisNexis alliance, show embedding into broader enterprise stacks. Channel and platform collaborations (e.g., Olo and Amelco) extend distribution into restaurants and gaming.
Market Expansion:
Moves into iGaming geo‑compliance, including licensure in many states and wins with several top U.S. sportsbooks, signal traction in regulated verticals. Reported migrations from legacy vendors suggest increasing share capture in adjacent markets.
