Teams at Optimal, a OneMagnify Company

Maintain and automate marketing performance reporting, build actionable Power BI dashboards, query and integrate data from ad platforms and CRMs, detect anomalies, and provide insights on CTR, CVR, ROAS, attribution, and testing to support paid media and SEO teams.

Manage and optimize programmatic campaigns across DV360, The Trade Desk, and Stackadapt. Build strategy, allocate and pace budgets, analyze performance with BI tools, author client reports, train junior team members, coordinate with creative and cross-functional teams, and test new programmatic opportunities to improve client KPIs.

Lead paid media strategy and client relationships for large accounts. Develop reporting with analytics teams, analyze KPIs, oversee paid media specialists, guide creative testing, allocate budgets across channels, and evaluate new ad types and vendors to maximize ROI.