Teams at Headway

Build and manage patient lifecycle campaigns across email, SMS, push, and in-app channels. Own audience segmentation, campaign QA, experimentation, holdout measurement, and retention optimization. Partner with Product, Engineering, and Data Science to instrument events, develop notification infrastructure, and apply predictive personalization signals such as churn propensity and appointment readiness. The role requires hands-on campaign execution, strong lifecycle platform expertise, data fluency, and comfort operating in an ambiguous environment.

Lead full-cycle technical recruiting for engineering teams: partner with hiring managers, design sourcing strategies, run searches from intake to offer, use data to diagnose and improve searches, and ensure a structured, inclusive candidate experience while building high-quality pipelines.

Leads patient and brand marketing strategy, product marketing, media planning, influencer campaigns, partnerships, creative strategy, and brand measurement. Owns awareness, trust, patient acquisition, funnel conversion, and marketing efficiency while managing budgets, testing campaigns, and building a high-performing marketing team. Partners across product and brand functions to create differentiated healthcare experiences and drive company growth.