GoTo Group Benefits Overview

Own end-to-end CRM campaign execution for rider and driver audiences across push notifications, email, and in-app channels. Build audience segments, triggers, and lifecycle journeys; coordinate targeting, copy, and schedules; run A/B tests; monitor performance; and produce reporting and dashboards. Partner with marketing, engineering, and the Mercury platform team to improve tooling, validate measurement, and optimize acquisition, retention, and resurrection campaigns.

Own GoPay Later’s growth strategy, targets, product roadmap, and go-to-market execution. Identify opportunities through data, customer research, and market analysis; prioritize initiatives; coordinate cross-functional teams; balance growth with credit risk; measure post-launch impact; and lead a high-performing team.

Owns process control for driver rental operations, including mapping workflows, creating tool-embedded SOPs, defining KPIs and controls, investigating deviations, conducting audits and reconciliations, and driving corrective actions. The role collaborates with operations, finance, vehicle support, and technology teams to improve systems, automate processes, roll out changes, and maintain reliable operational data.