About the Role
This CRM Executive role sits at the center of how Gojek SG communicates with riders and drivers, owning end-to-end execution of push, email, and in-app campaigns across both audiences. This role was restructured to combine the roles of both rider and driver comms to become the primary owner of CRM execution for both sides, working closely with the Mercury platform team on tooling and with Marketing on campaign strategy. In the first six months, success looks like fully owning the Mercury platform comms set up, building reporting rigour that surfaces what’s working, and becoming the go-to person for CRM execution across the team.
What you will do
- Set up and launch push notification, email, and other in-app campaigns for rider and driver audiences
- Build and maintain audience segments, triggers, and lifecycle journeys for acquisition, retention, and resurrection
- Facilitate targeting logic, comms copies and send schedules with the marketing team
- Run A/B and multivariate tests on messaging, timing and audiences
- Monitor daily campaign performance, analyse results, and flag issues quickly
- Produce regular performance reports and deep-dive into what works and what doesn’t
- Work with the Mercury CRM platform team on tooling improvements and feedback
- Use queries and BI tools to build dashboards and validate campaign measurement
What you will need
- 2–3 years of experience in CRM or lifecycle marketing, ideally in a consumer app, marketplace, or on-demand business
- Hands-on experience with a CRM or engagement platform (e.g. Braze, CleverTap, MoEngage, or an in-house tool)
- Strong analytical skills, with proficiency in Excel/Google Sheets and basic SQL
- Experience with A/B testing and interpreting results with statistical rigour
- Strong written communication, able to explain data clearly to non-analytical stakeholders
- Detail-oriented, comfortable managing many live campaigns at once
- Curious and hypothesis-driven, with a habit of testing rather than assuming
- Collaborative, comfortable pushing for changes with engineering and platform teams
I set the direction for the team and review at key points to keep things on track, while the team has room to discuss, offer their own point of view, and shape how things get done. We stay close to business performance and move quickly when the data calls for it, alongside workstreams that run on a set cadence, so the role suits someone who’s comfortable balancing planned work with fast-moving priorities. It’s an open environment: if someone has a logical idea for doing something differently, we’re happy to try it rather than defaulting to how it’s always been done.
Skills Required
- 2-3 years of experience in CRM or lifecycle marketing
- Experience in a consumer app, marketplace, or on-demand business
- Hands-on experience with a CRM or engagement platform such as Braze, CleverTap, MoEngage, or an in-house tool
- Strong analytical skills
- Proficiency in Excel or Google Sheets
- Basic SQL proficiency
- Experience with A/B testing and interpreting results with statistical rigor
- Strong written communication skills
- Ability to manage multiple live campaigns simultaneously
- Collaborative approach with engineering and platform teams
GoTo Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about GoTo Group and has not been reviewed or approved by GoTo Group.
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Fair & Transparent Compensation — Pay is considered competitive to above market for many corporate roles across core entities such as Gojek, Tokopedia, and GoTo Financial. Base pay is often characterized as solid or above market in Indonesia tech roles.
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Healthcare Strength — Medical coverage is characterized as strong in Indonesia and often extends to spouses and children. Company materials also highlight wellness support, parental insurance, and mental‑health counseling for employees and families.
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Leave & Time Off Breadth — Leave programs are described as generous, including maternity, paternity, and other special leave types at Tokopedia. Broader time‑off and flexibility practices are portrayed as supportive across corporate roles.
GoTo Group Insights
What We Do
GoTo is the largest technology group in Indonesia, combining on-demand, e-commerce and financial services through the Gojek, Tokopedia and GoTo Financial brands. It is the first platform in Southeast Asia to host these three essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure. GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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