Jobs at Generous Brands

Lead brand strategy and campaign vision for a CPG consumer brand. Write creative briefs, manage agencies and celebrity partnerships, align integrated marketing (social, ecommerce, influencer, media), and translate syndicated data (Circana/Nielsen/SPINS) into retail-driven recommendations and product innovation. Collaborate cross-functionally to connect marketing to velocity, distribution, and business outcomes.

Design and execute creative assets across packaging, retail, trade, out-of-home, ecommerce, paid media, PR gifting, and campaigns for multiple consumer brands. Develop packaging concepts, scalable visual systems, mood boards, and brand guideline applications. Manage revisions, collaborate with project managers and stakeholders, organize assets, and deliver high-quality work on schedule across digital and print channels.

Provides category management and analytical support for CPG brands and customers. Manages syndicated data and product databases, develops customer scorecards and recurring shopper reports, analyzes POS and market trends, creates planograms, and delivers category insights. Supports sales teams and smaller accounts with assortment analysis, competitive tracking, customer presentations, and category reviews.

Leads consumer product innovation for Health-Ade, from trend identification and concept development through commercialization, launch, and activation. Coordinates cross-functional teams across R&D, Finance, Supply Chain, Sales, Insights, Design, Legal, and Regulatory. Develops business cases, evaluates consumer and market data, manages project risks and timelines, and supports product storytelling, retailer presentations, experiential marketing, sampling, and influencer programs.

Supports brand finance activities including monthly actualization, P&L variance analysis, rolling 18-month forecasts, annual budgeting, and strategic financial planning. Analyzes financial data, identifies trends and risks, and provides recommendations. Partners with R&D, operations, logistics, and cross-functional teams to evaluate productivity initiatives, model savings and ROI, optimize processes, and implement system enhancements.

Develops commercial and customer strategies across sales, marketing, innovation, revenue management, supply chain, and retail customers. Leads channel-driven product and go-to-market initiatives, category planning, assortment and pricing recommendations, promotional strategy, and customer business planning. Uses syndicated market data, shopper insights, and internal metrics to identify growth and profitability opportunities. Partners cross-functionally to influence brand strategy, improve retail execution, and deliver actionable recommendations.

Develop and execute social strategies across multiple beverage and CPG brands. Manage monthly content calendars, community engagement, agency partners, social listening, reporting, and performance optimization. Drive creative ideation, creator relationships, and cross-functional collaboration to grow brand presence and engagement.