Teams at Generous Brands

Lead brand strategy and campaign vision for a CPG consumer brand. Write creative briefs, manage agencies and celebrity partnerships, align integrated marketing (social, ecommerce, influencer, media), and translate syndicated data (Circana/Nielsen/SPINS) into retail-driven recommendations and product innovation. Collaborate cross-functionally to connect marketing to velocity, distribution, and business outcomes.

Design and execute creative assets across packaging, retail, trade, out-of-home, ecommerce, paid media, PR gifting, and campaigns for multiple consumer brands. Develop packaging concepts, scalable visual systems, mood boards, and brand guideline applications. Manage revisions, collaborate with project managers and stakeholders, organize assets, and deliver high-quality work on schedule across digital and print channels.

Provides category management and analytical support for CPG brands and customers. Manages syndicated data and product databases, develops customer scorecards and recurring shopper reports, analyzes POS and market trends, creates planograms, and delivers category insights. Supports sales teams and smaller accounts with assortment analysis, competitive tracking, customer presentations, and category reviews.