Fokal

Fokal helps businesses get found online. We handle the full search workflow: site audits, content creation, editor outreach, and visibility tracking across both Google and AI search engines like ChatGPT, Perplexity, and Gemini. Search is splitting in two. Traditional Google rankings still matter, but a growing number of consumers now ask AI assistants for recommendations instead. Most businesses have no way to track whether AI search mentions them at all. We built Fokal to solve both sides of that problem in one place. We're used by over 200 businesses today, mostly founders and small teams across e-commerce, property, professional services, and consumer brands. Our customers pick Fokal because they want results without needing to become search experts or manage an agency relationship. We're a small team working on a big shift in how people discover brands online.